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所在平台: Udemy |
课程主页: https://www.udemy.com/course/business-analysis-fundamentals-for-management-consultants/
课程评论:没有评论
**课程名称:管理顾问的商业分析基础** **课程概述:** 本课程旨在通过一系列实践案例,帮助您大幅提升商业分析的知识和技能。课程设计目的是为了那些希望成为商业分析师或管理顾问的人,或在工作中需要进行大量商业分析的人。课程基于我在顶级咨询公司作为顾问的14年经验,以及作为负责战略、改进和转型的董事会成员的经历。我培训过超过100名商业分析师和管理顾问,他们现在在咨询公司中担任投资总监、高级分析师和董事等职务。本课程的教学方法主要通过案例来进行,许多讲座将展示在Excel中解决的商业问题。此外,您将学习管理顾问用来有效开展商业分析的主要技术。每节讲座中都会附上相应的Excel资料,为您提供一库可用于实际工作的分析工具。 **课程的目的:** 我决定创建本课程是因为我在众多公司担任董事会成员时发现,许多公司在分析复杂问题时存在巨大挑战。他们通常忙于当前事务,几乎没有时间进行分析和战略决策,且缺乏应对多种主题的分析能力,导致决策常常依赖顾问,而这些顾问又缺乏实际经验。因此,该课程旨在提升咨询业务以及FMCG、SMCG和B2B企业的运营和战略分析能力。 **学习收益:** 您将获得一个实用的、逐步引导的课程,其中包含大量的分析、技巧和提示,从而显著提高您分析的速度和得出的结论的质量。课程内容以实例为主,理论较少,更多是我个人经验及其他重要案例的分享。通过课程,您将掌握: - 如何快速结构化商业分析以获得正确结果? - 如何分析销售、市场营销和运营的不同方面? - 如何从分析中得出结论,以指导当前和战略决策? - 如何在作为商业分析师或管理顾问的工作中提高效率? - 如何构建易于理解的Excel和PowerPoint文档? 您还可以通过讨论模式或直接消息向我提出任何问题。 **课程结构:** 课程目前分为以下几部分: 1. 介绍 - 初步介绍课程内容以及商业分析师角色的概述。 2. 8步法创建顶尖商业分析 - 教您如何高效构建商业分析。 3. 陶瓷瓷砖市场估算 - 从头到尾的商业分析示例。 4. 提升电影院的业绩 - 商业分析的另一示例。 5. 工具 - 简要介绍商业分析师所需的主要工具和概念,专注于Excel和PowerPoint。 6. 销售与市场营销 - 分析市场、销售活动和业务扩展的典型任务。 7. 商业建模 - 分析整体业务及其逻辑。 8. 运营 - 展示与运营卓越相关的分析实例。 9. 分析技能训练案例 - 市场估算、销售与市场、战略及运营等主题的训练。 课程持续更新,将提供更多资源,包括Excel分析、演示文稿链接、值得阅读的书籍等附加资料。
What is the aim of this course?This course will help you drastically improve your knowledge and skills in business analysis through a series of practical cases. It is designed for people who want to become business analysts or management consultants, work in management consulting or do a lot of business analyses at their work. It is based on my 14 years of experience as a consultant in top consulting companies and as a Board Member responsible for strategy, improvement, and turn-arounds in the biggest companies from FMCG, SMG, and B2B sectors that I worked for. On the basis of what you will find in this course, I have trained over 100 business analysts and management consultants who now are Investment Directors, Senior Analysts, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 181 000 students.I teach through cases so most of the lectures will be a case studies showing some business problems solved in Excel. I will also show you the main techniques used by Management Consultants to properly structure the business analysis. To most lectures, you will find attached (in additional resources) the Excel shown in the Lecture, so as a part of this course you will also get a library of ready-made analyses that can, with certain modifications, be applied by you in your work. Why have I decided to create this course? The companies I have worked with so far as a Board Member (I am usually, Chief Restructuring Officer VP responsible for Strategy and Development) still have a huge problem with properly analyzing intermediate and advanced issues - they are usually preoccupied with current activities and have close to no time for analysis and strategic decision. Moreover, they do not know how to approach many subjects from an analytical point of view to make sure that they are making the right decision. Therefore, quite often they hire consultants who in turn lack the practical knowledge and experience. This course is my small contribution to improving both consulting as well as operational and strategic analyses in FMC, SMCG, and B2B companies including also online models like e-commerce, SaaS, and marketplaces. In what way will you benefit from this course? The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you do the analyses as well as the quality of the conclusions coming out of available in your company data. There is little theory - mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will know: How to structure business analysis so you get the right results fast? How to analyze different aspects of sales, marketing, and operations? How to draw conclusions from those analyses - both for current operations as well as strategic ones? How to be efficient in your work as a business analyst or management consultant? How to build Excels and PowerPoints so that it is understandable for you and your team, even after some time? You can also ask me any question either through the discussion mode or by messaging me directly. How the course is organized? The course is divided currently into the following sections: Introduction. We begin with a little intro into the course as well as some general info on the role of business analyst - what skills, education, and knowledge is required from you and what are the available career paths for you How to create a top-notch business analysis in 8 steps. In this section, I will show you how to structure a business analysis so you get the results you want fast. Ceramic tiles market estimation - example of business analysis. In section 3 I will again show slowly 1 example of business analysis from the beginning to the end Improving the results of a cinema - example of business analysis - example of business analysis. In section 3 I will again show slowly 1 example of business analysis from the beginning till the end Tools. In the second section, we briefly go through the main tools and concepts for business analysts. We devote some time to the most popular ones: Excel and PowerPoint Sales & Marketing. Analyzing the market, sales activities, and efficiency, and the potential for expansion are some of the most typical tasks set for business analysts. Here I provide you with plenty of practical real-life examples of problems and solutions Business modeling - example of analyses. On some occasions, you analyze the whole business to see what is the logic behind it. Here we show how to do it for some of the business models Operations. Quite often business performance depends on Operational Excellence. In this section, we will show you examples of analysis from logistics, production, production planning, and other supply chain issues. Cases for training analytical skills - Market Estimation. This section will help you train your analytical skills using the market estimation cases Cases for training analytical skills - Sales and Marketing. This section will help you train your analytical skills using the sales and marketing cases Cases for training analytical skills - Strategy. This section will help you train your analytical skills using strategic cases Cases for training analytical skills - Operations. This section will help you train your analytical skills using operational cases We will be adding new sections in the coming months You will be able also to download many additional resources Excels with analyses shown in the course Presentation of slides shown in the course Links to additional presentations and movies Links to books worth reading