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所在平台: Udemy |
课程主页: https://www.udemy.com/course/building-monetizing-paid-community-via-subscription-model/
课程评论:没有评论
课程名称:通过订阅模式建立和盈利化付费社区 课程概述:欢迎参加“通过月度订阅模式建立和盈利化付费社区”课程。本课程是一门全面的项目基础课程,您将逐步学习如何建立、发展和盈利化在线社区,并可能将其转化为可持续的被动收入。课程重点围绕三个主要目标展开:首先指导您如何设置付费社区,其次利用人工智能生成各种内容,最后通过实施有效的营销策略来发展您的付费社区。 在课程的介绍部分,您将了解基于订阅的商业模型的基本原理,例如,该模型的好处以及关键绩效指标(KPI),如每月经常性收入、取消率和留存率。接下来,您将学习识别您的细分市场和如何正确定位受众的几个策略。同时,我们还将进行成功的Discord频道案例研究,以借鉴其经验。 然后,您将学习如何为付费社区创建内容,例如制作迷你在线课程、信息产品、案例研究分析、电子书和辅导课程。内容创造是建立社区的重要部分,因为您需要为成员提供有价值的信息。 接下来的内容将指导您如何使用Whop、Launch Pass、Mighty Networks和Patreon平台来构建付费社区,这些平台可提供支付集成,帮助您向新订阅者收费。之后,您将学习如何通过与已有大量粉丝的社交媒体影响者合作来加速付费社区的增长。 课程还将介绍多种定价策略,如免费试用、分级定价和折扣年费。在课程结束时,您将学习如何通过多种策略推广付费社区,如社交媒体推广、建立推荐计划、邀请参加网络研讨会以及分享会员推荐信。 最后,我们会探讨为什么要建立和发展付费社区。首先,销售付费社区的订阅所需的启动资金非常少,实际上您可以在没有前期成本的情况下启动这个业务。其次,基于每月订阅的商业模型提供了稳定和可预测的收入。第三,数字产品的利润率远高于实体产品,因此盈利空间显著更高。 该课程还包括额外内容,如使用Copy AI和Brevo进行付费社区的电子邮件营销自动化,以及使用MailerLite创建付费社区的新闻通讯。 通过本课程,您将学习到: - 订阅商业模型的基本原理及其KPI - 如何识别细分市场和锁定目标受众 - 如何使用AI生成在线课程材料和电子书 - 如何建立和管理Discord服务器、创建付费社区 - 各种促销和定价模型的实施 通过这些学习,您将能够为您的成员提供一个交流、学习和共同成长的平台。
Welcome to Building & Monetizing Paid Community via Monthly Subscription course. This is a comprehensive project based course where you will learn step by step on how to build, grow, monetise an online community and potentially turn it into sustainable passive income. This course will be focusing on three main objectives, the first one is to guide you step by step on how to set up your paid community, the second objective is to utilise AI to generate many different forms of contents for your paid community, and the third objective is to grow your paid community by implementing effective marketing strategies. In the introduction session, you will learn the basic fundamentals of the subscription based model, for example, getting to know benefits of this business model and learn about key performance indicators like monthly recurring revenue, cancellation rate, and retention rate. Then, you will continue by learning several strategies to identify your niche and learn how to target the right audience. In this session, we are going to have a case study about successful Discord channels with a substantial amount of members. Afterward, you will learn how to create content for your paid community, for instance like creating mini online courses, info products, case study analysis, E-book, and coaching sessions. This part is very essential because when you are building a community, you are not only responsible for providing your members a place to interact with each other but also to provide valuable content. Then, in the next session, you will be guided step by step on how to build your paid community using Whop, Launch Pass, Mighty Networks, and Patreon. Those are platforms where you can host your paid community and they also provide you with payment integration which enables you to charge new subscribers for accessing your paid community. Afterward, you will learn how to speed up the growth of your paid community by partnering with social media influencers who already have a lot of followers. Then, in the next session, you will learn several pricing strategies like freemium model, tiered pricing, and discounted annual billing. Lastly at the end of the course, you will learn how to promote your paid community by implementing several strategies like social media promotion, building a referral program, inviting people to webinars, and sharing member testimonials.Firstly, before getting into the course, we need to ask this question to ourselves, why should we build and grow a paid community? Well, there are many reasons why, first of all, selling subscriptions to your paid community requires very minimum starting capital and as matter of fact you can even start this business with no upfront cost. Secondly, a monthly subscription based business model offers you with stable and predictable revenue since your members will be required to pay every month to access your paid community. This is much better compared to running an E-commerce business or selling products where your revenue is very unpredictable since you might get a lot of sales this month but there is no guarantee that you will also get a lot of sales next month. Meanwhile, the third reason is profit margin percentage, since you are selling a digital product, therefore, your profit margin will be significantly higher compared to selling a physical product since there are no production and fulfillment costs. Last but not least, building an online community will be very beneficial for both of you and your members as it allows you to generate sustainable passive income in exchange for providing them a community to grow, learn new things, and be surrounded by like minded people who have the same goalBelow are things that you are going to learn from this course:Learn the basic fundamentals of subscription business model and get to know its KPI, such as monthly recurring revenue, retention rate, and cancellation rateLearn how to identify your niche and target the right audienceLearn how to generate mini online course material using Mind Smith AILearn how to generate Ebooks using Ebook Maker AI and Book Witch IOLearn how to create Discord server and add new channelsLearn how to sell premium membership to your Discord server on WhopLearn how to create booking system for coaching appointment using CalendlyLearn how to add virtual community manager using Punky AILearn how to sell premium membership to your Discord server on Launch PassLearn how to build paid community with Mighty NetworksLearn how to set up payment plan for your paid communityLearn how to build paid community on PatreonLearn how to connect Discord server to PatreonLearn how to partner with content creators and help them to monetise their audience using paid communityLearn several subscription pricing models like freemium model, tiered pricing, and discounted annual billingLearn how to promote your paid communities by implementing several strategies like social media promotion and building referral systemAdditional ContentsEmail Marketing Automation for Paid Community Using Copy AI and BrevoIn this project, you'll use Copy AI to craft compelling email copy for your paid community and integrate it with Brevo for email marketing automation. By automating your email campaigns, you can efficiently nurture your community, send personalised content, and boost engagement, while Copy AI helps you write persuasive copy that resonates with your audience.Creating Newsletter for Paid Community Using MailerLiteIn this project, you'll design and send newsletters for your paid community using MailerLite, an intuitive email marketing platform. You'll learn how to create visually appealing and informative newsletters, set up automated email flows, and analyse performance metrics to ensure your community stays informed, engaged, and excited about your content.