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所在平台: Udemy |
课程主页: https://www.udemy.com/course/building-designing-e-commerce-store-with-woocommerce/
课程评论：没有评论
课程名称：使用WooCommerce构建与设计电子商务商店 课程概述：欢迎参加《使用WooCommerce构建与设计电子商务商店》课程。本课程是一个基于项目的综合性课程，将分步教你如何使用WordPress和WooCommerce插件构建和设计电子商务商店。在介绍部分，你将学习WordPress和WooCommerce插件的基本原理，包括它们的使用案例、主要功能和数据库等。接着，你会了解到多个在线商店的创意，以便进行项目构建。随后，你将学习WooCommerce与其他平台的整合，诸如Printify（按需打印供应商）、Stripe（支付网关）、AliExpress（代发货供应商）、FedEx（运输）、Zapier（工作流自动化）等。 在开始项目之前，你将被逐步指导如何设置必要的工具，例如注册并在Taste WP（WordPress测试平台）上创建WordPress网站，以及安装和激活WooCommerce插件。一旦掌握了关于WooCommerce的必要知识，就将进入课程的主要部分——从零开始使用WooCommerce构建自己的电子商务网站。此外，你还将学习如何将在线商店与Printify、AliExpress等扩展功能相集成。建立电子商务网站后，将进行测试以确保网站正常功能，并检查用户界面的友好性。课程将集中于四个主要测试目标：功能测试、用户体验测试、兼容性测试和性能测试。 最后，在课程结束时，你还将学习几种策略，以生成更多高质量的流量到你的网站。为什么要学习如何使用WordPress和WooCommerce构建和设计电子商务商店？有几个理由：首先，随着全球市场向数字经济转型，越来越多的企业开始在线销售产品，这显然需要高质量和引人注目的网站，因此对 web 开发和设计技能的需求在迅速增加。第二个理由是创业视角，通过在线销售产品或服务，你能够接触到更多潜在客户，并将其转化为更多销售，只要你了解如何产生高质量流量和制定吸引人的优惠。最后，第三个理由是对所售产品拥有更多控制权。比方说，你在像Etsy或eBay这样的市场上销售产品，尽管这样更容易销售，但这些大型市场会收取成交额的一定比例，并需确保你的产品符合他们的政策。然而，如果你在自己的网站上销售产品，你将获得全部利润，并且由你来定规则。 课程内容包括： - 学习WordPress和WooCommerce插件的基本原理及其主要功能 - 学习WooCommerce与Zapier、UPS、Zendrop、Stripe和Printful等平台的整合 - 如何使用Taste WP等WordPress测试平台 - 如何查找和安装WooCommerce的免费主题 - 如何手动向WooCommerce添加产品 - 如何从Printify、AliExpress和CJ Dropshipping添加产品 - 如何设置Square作为支付方式 - 如何使用Coinbase Commerce接受加密货币支付 - 如何将WooCommerce与Google Analytics集成 - 如何将客户服务聊天机器人集成到WooCommerce中 - 如何为在线商店生成更多高质量流量 通过本课程，你将获得实用的电子商务技能，为进入数字市场做好准备。
Welcome to Building & Designing E-Commerce Store with WooCommerce course. This is an extensive project based course where you will learn step by step on how to build and design an E-commerce store using Wordpress alongside with WooCommerce which is a Wordpress plugin designed for creating E-Commerce websites. In the introduction session, you will learn the basic fundamentals of Wordpress and WooCommerce plugin, such as getting to know their use cases, main features, and database. Then, continue by getting to know several online store ideas that you should consider to build. Afterward, you are also going to learn WooCommerce integration with other platforms such as Printify for print on demand suppliers, Stripe for payment gateway, AliExpress for dropshipping suppliers, FedEx for shipment, Zapier for workflow automation, and still many more. Before starting the project, you will be guided step by step on how to set up all necessary tools like signing up and creating Wordpress website on Taste WP which is a Wordpress testing platform as well as installing and activating WooCommerce plugin. Once you've learnt all necessary knowledge about WooCommerce, you are going to enter the main section of the course which is building your own E-Commerce website project from scratch using WooCommerce, not only that, you are also going to learn about integrating your online store with extensions like Printify, AliExpress, etc. Then, once the E-Commerce website has been built, you are going to be conducting testing to make sure the website functions properly and to check if the website has a user friendly interface. In addition, there will be four main testing objectives that we are going to be concentrating on, those are functionality testing, user experience testing, compatibility testing, and performance testing. Last but not least, at the end of the course, you are also going to learn several strategies that you can implement to generate more high quality traffic to your website.First of all, before getting into the course, we need to ask ourselves this question, why should we learn how to build and design an E-Commerce store using Wordpress and WooCommerce? Well, there are many reasons why but let me explain these three reasons. Firstly, as the global market has been transforming into a digital economy, more and more businesses start selling their products online which definitely requires high quality and compelling websites. Therefore, the demand for web development and web design skills in today's market have been increasing very rapidly. Meanwhile, the second reason represents entrepreneurial perspectives. By selling your products or services online, you will be able to reach more potential customers which can be converted into more sales as long as you understand the strategy on how to drive a lot of high quality traffic and make appealing offers. Lastly, the third reason has something to do with having more authority over the products that you are selling. Let's say you are selling your products on marketplaces like Etsy or eBay, even though it's going to be easier to make sales since those big marketplaces already have existing traffic. However, they take a certain percentage of your sales and you also need to make sure your products are in compliance with their policies. But, if you are selling your products on your own website, you will get to keep your whole profit and you are the one that makes the rule.Things that you can expect to learn from the course:Learn the basic fundamentals of Wordpress & WooCommerce plugin, such as their use cases and main featuresLearn how WooCommerce can be integrated with other platforms like Zapier, Ups, Zendrop, Stripe, and PrintfulLearn how to use Wordpress testing platform like Taste WPLearn how to find and install free themes for WooCommerceLearn how to add products manually to WooCommerceLearn how to add products from Printify, AliExpress, and CJ DropshippingLearn how to set up Square as payment methodLearn how to accept cryptocurrency payment with Coinbase CommerceLearn how to integrate WooCommerce with Google AnalyticsLearn how to integrate customer service chatbot to WooCommerceLearn how to generate more high quality traffic to your online store
