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所在平台: Udemy |
课程主页: https://www.udemy.com/course/building-an-integrated-online-marketing-plan/
课程评论：没有评论
课程名称：构建综合在线营销计划 课程概述：在一次最近的调查中，47%的市场营销人员表示他们在线营销的最大障碍是缺乏策略。根据我的经验，这在许多公司中确实如此。我希望帮助你避免这个常见的陷阱。你好，我是Matt Bailey，一名数字营销演讲者、培训师和畅销书作者。我为一些全球顶级品牌提供内部培训，比如Google、Microsoft、IBM、宝洁和迪士尼。为了取得成功，我将与您分享如何专注于良好的数据、可预测的趋势和经验教训，以创建您的在线营销策略。 在数字营销行业工作超过二十年后，我与许多成功的公司合作过，它们有一个共同点：所有公司都有明确的策略，使它们在面对变化、新技术和挑战时保持方向。它们都有内部指引，强调数据的使用，从而避免错误，抵制营销潮流，专注于有效的做法。 在本课程中，我会与您分享成功的方法。首先，我将教您如何定义您的业务并阐明一个清晰的计划。其次，我会分享如何识别和研究目标受众的方法。第三，我将讨论如何整合不同的技术。第四，我会解释如何评估对您的业务最佳的方案。最后，您将学习如何将内容营销整合到潜在客户生成中。 在面对众多营销选择时，制定清晰的成功计划至关重要。我期待着帮助您建立对营销的信心，改善您的业务，因为您将知道该做什么、何时做、为什么这样做以及如何衡量和改进。
In a recent survey, 47% of marketers stated that their biggest obstacle to online marketing was a lack of strategy. Unfortunately, in my experience, I have seen that to be true in many companies. I want to help you avoid this common pit fall. Hello, I'm Matt Bailey, I'm a digital marketing speaker, trainer, and best-selling author. I provide in-house training for some of the biggest brands in the world. Google, Microsoft, IBM, Procter and Gamble, and Disney. In order to be successful, I want to share with you ways you can focus on good data, predictable trends, and lessons learned to create your online, marketing strategy. After more than twenty years in the digital marketing industry, I've worked with many successful companies who had something in common. All of them had a specific strategy that kept them on course despite changes, new technologies, and challenges. They had an internal directive coupled with an emphasis on data that allowed them to avoid mistakes, resist marketing fads, and focus on what works. In this course, I'm going to share successful methods with you. First, I'll show you how to define your business and articulate a clear plan. Second, I'll share ways you can identify and research your audience. Third, I'll discuss ways you can incorporate different technologies. Fourth, I'll explain how you can evaluate what is best for your business and finally, you'll integrate your content marketing into lead generation Having a clear plan to success is vital with the overwhelming amount of marketing choices you have to make. I look forward to helping you build confidence in your marketing and improving your business as you'll know what to do, when to do it, why you're doing it, and how to measure and improve.
