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所在平台: Udemy |
课程主页: https://www.udemy.com/course/building-a-digital-business-strategy/
课程评论：没有评论
课程名称：建立数字商业战略 概述：本课程旨在帮助您快速建立公司范围内的愿景和框架，以开发和实施成功的数字商业战略。您将学习如何整合数字商业战略，理解其重要性及沟通方式，并帮助公司达成一致意见，从而创建具有竞争力的战略。 课程内容包括： 1. 理解整合的数字商业战略，并认识到其在公司中的重要性。 2. 通过市场驱动因素和数字颠覆，识别转型机会与威胁。 3. 与有远见的客户和合作伙伴共同合作，推动公司的数字转型。 4. 为产品、市场和运营系统制定转型策略。 5. 构建和维持数字领导者角色所需的能力和素养，包括实时客户和技术洞察、前沿数据/分析、持续创新和数字文化的发展。 6. 概述数字转型的关键阶段。 本课程包括19讲、讨论指南和工作手册，旨在帮助您快速有效地组织和执行战略。此课程为名为“启动您的数字战略和转型计划”两部分课程的第一部分。第二部分标题为“定义数字转型路线图”，提供了详细的分阶段数字转型计划指导，单独购买。 整套课程为“竞争数字未来的领导力计划”中的一部分，该计划传授了在硅谷如苹果、Adobe等公司及初创企业工作多年的经验，帮助他们和客户将新兴技术转化为业务动能。 通过参加“竞争数字未来的领导力计划”，您和您的公司将节省大量时间，帮助组织和协调数字领导的必要努力，避免数字颠覆带来的陷阱。
This course will help you quickly establish a company wide vision and framework for developing and implementing a winning digital business strategy.Align Your Company on Developing a Successful Digital Business Strategy Learn what an integrated digital business strategy is Learn why an integrated strategy is critical and how to communicate it Align your company on the process required to create a winning strategyThis course helps you understand, communicate and build the consensus required for your company to develop and execute a successful digital business strategy.It is designed to provide you the insight you need to help your company understand and support the development of integrated digital strategies for products, marketing, operations and develop the competencies required to sustain digital leadership.It includes 19 lectures, discussion guides and work books that help you organize and execute quickly and effectively.This is Part One of a Two-Part course titled "Kick Start Your Digital Strategy and Transformation Program".Part One includes: Market drivers and digital disruption Transformational opportunities and threats Working with visionary customers and partners Development of transformational digital product, marketing, and operational systems strategies. Capabilities and competencies required to build and sustain your company's role as a digital leader including: "Always-On" Customer and Technology Insight Leading Edge Data / Analytics Continual Innovation Development of a Digital Culture And, and overview of the key phases of digital transformationPart Two titled "Defining a Digital Transformation Roadmap", provides an in-depth guide to developing a phased digital transformation program. Part Two is available for purchase separately. Part One & Two may be purchased together for a discount under the title "Kick Start Your Digital Strategy and Transformation Program".These courses are part of the "Competing for the Digital Future Leadership Program for Digital Strategy and Transformation". The program passes on lessons based on years of experience working within Silicon Valley for companies like Apple and Adobe as well as startups, helping them and their customers transform emerging technologies into business momentumThe Competing for the Digital Future Leadership Program will save you and your company months of precious time by helping you organize and align the efforts required to set your company on a path to digital leadership and avoid the pitfalls that lead to digital disruption.
