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所在平台: Udemy |
课程主页: https://www.udemy.com/course/build-a-world-class-brand-step-by-step-next-steps/
课程评论：没有评论
Coursera 上的“创业者品牌识别与视觉表达课程”是一门旨在帮助您打造战略性品牌、在市场中脱颖而出的课程。无论您是初创企业创始人、希望提升品牌的企业主，还是希望通过提供战略性思维服务来增加收入的品牌设计师，本课程都将为您提供一步步的指导，教您如何打造一个能吸引注意力、与客户建立情感联系并培养品牌忠诚度的品牌。 课程将教授您国际顶尖机构所使用的战略框架，帮助您理解如何独特地定位品牌以最大化利润并淘汰竞争对手。您将学会如何构建极其准确的客户画像，深入了解您的客户。课程还将探讨为什么我们会记住某些品牌而忘记另一些品牌，确保您的品牌始终在客户心中占据首位。 此外，本课程还提供大量可编辑的免费指南和资源，帮助您长期保持品牌的一致性，并提供与领先战略品牌顾问直接沟通的机会，以获得最大化的学习效果。 课程承诺提供从零开始打造战略性、有效品牌所需的一切技术、框架和流程。这门“战略品牌精通”课程，是唯一一个能引导您轻松完成品牌建设过程，打造客户能够喜爱并与之产生共鸣的强大品牌的专业课程。 课程将采取行动导向的学习方式，提供具体的指导，帮助您一步步建立品牌，为成功打下坚实基础。课程的后半部分将专注于赋能您完美地传达品牌信息，涵盖品牌表达的各个方面，包括标志、品牌声音和网站等。 课程的“前六个步骤”现已免费开放，您可以点击讲师资料免费开始学习。完成课程的这部分内容后，您将拥有构建品牌所需的一切，并能以简单易懂的方式完成您的战略品牌。 课程最后，您将打造出一个令人惊叹的品牌，您自己会爱上它，您的客户会更加喜爱。此课程已在Udemy正式发布，之前已成功帮助了数百名企业主、设计师和创业者。讲师 Scott Adam Lancaster 期待在课程中见到您。
So you want to learn how to build a strategic brand which stands out in the market place?A brand that captures attention, connects with customers emotionally and encourages brand loyalty.Whether you're an entrepreneur building a start up,a business owner who wanting to take their brand to the next level,or a brand designer who wanting to enhance their income by offering their strategic thinking as a service,this course will teach you step-by-step, how to build a strategic brand in easy to digest steps.Follow the exact same strategic framework top agencies use across the world to build brands people love. Understand how to position a brand uniquely to maximise profitability and make the competition irrelevant.Learn how to build incredibly accurate customer personas, and understand your customers to their very core. Discover why we remember certain brands and forget others, to ensure your brand is always front of mind.How direct access to a ton of free editable guidelines and resources to keep your brand consistant over the long term. Direct support and assistance with a leading strategic branding consultant, to help you get the most out of the course.If you want to discover the techniques, frameworks and processes to build a strategic & effective brand from scratch then this course is going to give you everything you need, and more!Welcome to Strategic Brand Mastery.The only step-by-step strategic branding course to guide you effortlessly through the process of building a powerful brand customers can connect with and love. As we move through the program, we'll be taking action points and giving you guidance to build your brand step-by-step. Allowing you to set your brand up for success.This second half of the course is a specifically designed to empower you to communicate with your brand perfectly.For the first 6 steps of the program, you can start it today for free by clicking our profile.Through every form of brand expression, including your logo, brand voice and website (just to name a few).You'll have everything you need to finish off your strategic brand in a simple and easy to digest manner. You've completed the first half of the course, now you're ready to take everything you've learnt and finish your brand before sharing it with the world!At the end of these 6 steps, you'll have an amazing brand you love (and your customers will love even more). This course has just been officially released on Udemy after helping hundreds of business owners, designers and entrepreneurs over the past few years. I look forward to seeing you very soon. Scott Adam Lancaster
