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所在平台: Udemy |
课程主页: https://www.udemy.com/course/build-a-profitable-event-planner-business/
课程评论：没有评论
**课程名称：** 打造盈利的活动策划师业务 **课程概述：** 本课程专为希望进入活动策划行业或已在该行业但难以找到客户和实现稳定收入的人士设计。讲师将分享其利用低成本营销和精明商业运作实现盈利的经验，确保公司现金流充裕，足以支付各项开销。 **课程亮点：** * **解决痛点：** 帮助学员克服活动收入不足、找不到理想客户、营销策略无效以及业务设置和财务管理混乱等问题。 * **核心内容：** 专注于如何制定有效的营销策略（超越社交媒体），从意想不到的渠道寻找客户，并识别能为你创造价值的客户。 * **实操经验：** 课程内容基于讲师的实际经验，涵盖了从确定理想客户、定价、市场营销到业务设置和财务管理等各个方面。 * **实用工具：** 提供可用于建立盈利业务的资源，旨在帮助学员“付诸行动”。 **学习目标：** * 识别并定位你的理想客户及其所在地。 * 评估本地市场需求并分析竞争对手。 * 执行包含关键时间点的简单营销策略。 * 为活动设定合理的价格。 * 创建吸引潜在客户预约会议的网站。 * 掌握通过跟进邮件促成会议的简单步骤。 * 建立人脉网络，即使从零开始。 * 设置企业以实现有限责任。 * 计算盈亏平衡所需的活动数量。 * 创建预测业务现金流的简易现金流表。 * 学习撰写有吸引力的业务提案和合同。 * 购买必要的保险以规避风险。 **先修要求：** * 无需行业、营销或财务经验。 * 需要有将梦想变为现实的决心。 **目标学员：** 任何希望建立一家拥有大量客户、并能获得应有报酬的出色业务的个人。
If you are thinking about getting into the events business or you are already in the industry, but you are struggling to find clients and make regular money from the events that you put on then this is the course for you. I will share with you the way that I made money in business with clever marketing that hardly cost me any money and how I ran the business so that I always had enough cash to pay the bills.Are you worried that the events you are being asked to create don't generate enough income?Do you dream of finding your ideal clients that will pay you what you are worth?Are you looking for a marketing plan that will work?Do you have a grip on the business' set-up and finances?Whatever your background may be, if you've ever thought about turning your knowledge, your skills and passion into a profitable event/wedding planning business then you are in the right place.You need a plan to succeed, to make things clear in your mind, so that you aren't running around like a headless chicken. Running events and running the business are two separate things. This course won't teach you how to run events, you know how to do that, and you are good at it, this course will walk you through how to create a marketing strategy that doesn't just rely on social media. I will show you how to find clients from unlikely sources and show you that not everyone is your client because they can't pay you what you are worth.From figuring out who you want your ideal client to be, to pricing and marketing. I'll walk you through everything you need to know based on my own experience. You won't find anything in this course that I haven't tried myself. There are resources that have been created for you to build a profitable business. This is a "let's make it happen" training.What you'll learnIdentify your ideal client and where to find them.Evaluate demand for your business within your own area and check out what the competition is up to.Execute a simple marketing strategy that has key dates to work with.Find and set the right price point for your events.Build a website that really hooks any prospective clients to schedule a meeting with you.Use my simple, step-by-step process to create follow up emails to spark a meeting.Build a network of people to market to, even if you're starting from nothing!Set-up your business so that you have limited liability.Learn how many events you have to do in order to breakeven.Create a simple cash-flow that will tell you in advance how much money the business will have.Use a step-by-step guide to write a cracking proposal and contractBuy the right insurance to keep you and your business risk free.Are there any course requirements or prerequisites?No experience in the industry, marketing or finance required!A desire to turn your dream into reality!Who this course is for:Anyone who wants a great business with an abundance of clients and wants to be paid what they are worth!
