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所在平台: Udemy |
课程主页: https://www.udemy.com/course/build-a-breakthrough-content-strategy-and-plan/
课程评论：没有评论
课程名称：打造突破性的内容策略和计划 课程概述： 本课程将引导您制定适合您业务的内容策略，并提供可执行的计划，以推动兴趣和行动，从而在销售漏斗中更迅速地获取更多潜在客户。营销专业系列结合了Launch Marketing专家团队所使用的成熟营销实践、框架和方法论，帮助数百家成功公司推出重大创意、引入市场颠覆性产品并维持知名品牌。 课程亮点： 这不仅仅是另一门在线营销课程，而是由高级营销专业人士主导的指导型体验。您将拥有快速实施内容营销所需的策略和计划，以实现顶级的潜在客户生成，达到您的商业目标。 课程内容： - 六个按需学习的课程（每节30至45分钟），包括相应的练习和模板，内容涵盖： - 形成您的内容策略和设定目标 - 评估您当前的内容并进行竞争对手基准分析 - 明确您的目标受众以及如何通过内容接触他们 - 确定正确的内容组合并支持销售漏斗 - 创建内容日历并保持内容发布节奏 - 四个全面的练习和模板，支持您在每一步创建内容营销策略和可操作计划，以开始执行并推动您想要的商业成果。 授课讲师： Christa Tuttle，Launch Marketing和Marketing Pro Series的创始人兼首席执行官，曾帮助初创公司提升营销力并协调销售与营销团队。她的公司因客户成果获得多项奖项，并且Christa积极支持企业家发展。
About The CourseThis content marketing course guides you through the creation of a content strategy tailored to your business and a ready-to-execute plan to drive interest and action for more leads, moving more quickly, through your sales funnel.Marketing Pro Series combines proven marketing practices, frameworks and methodologies the experts at Launch Marketing have used to help hundreds of successful companies launch big ideas, introduce market-disrupting products and sustain recognized brands.Why This CourseThis isn't just another online marketing course, it's guided experiences led by senior-level marketing professionals. You'll walk away with the strategy and plan you need to quickly execute content marketing that delivers next-level lead generation to meet your business goals.What's IncludedSix on-demand sessions (30 to 45 minutes each) with corresponding exercises and templates covering:Shaping your content strategy and setting goalsAssessing your current content and benchmarking competitorsGetting clear on your target audiences and how to reach them with contentIdentifying the right content mix and supporting the sales funnelCreating a content calendar and keeping a cadenceFour comprehensive exercises and templates to support you at every step as you create a content marketing strategy and actionable plan to begin executing and driving the business results you wantPresented by Christa TuttleFounder and CEO of Launch Marketing and Marketing Pro Series, Christa has helped startups grow their marketing and align their sales and marketing teams. Launch Marketing has won numerous awards for client results, and Christa is an active leader supporting entrepreneurs.
