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所在平台: Udemy |
课程主页: https://www.udemy.com/course/breaking-into-digital-product-management/
课程评论：没有评论
Coursera 上的“数字产品管理入门”课程是一门由拥有 20 多年数字、技术和交付经验的 Rian Chapman 倾心打造的课程，旨在帮助学员成功转行进入数字产品管理领域。该课程不仅涵盖了数字产品管理的核心技能和知识，还强调了利用学员多样化的非数字背景来增强在该领域的竞争力。 课程内容丰富，从传统产品管理的基础讲起，深入探讨数字产品管理的精髓，包括产品生命周期、路线图制定、优先级排序、用户体验设计（包含设计思维）、敏捷原则、管理与领导力、X 型人才培养、数字产品变革管理、产品发布策略、数据驱动决策、数字交付团队以及数字交付文化。此外，课程还关注培养心理安全感、讲故事能力、激情和创业精神等“顶尖数字产品管理技能”，并指导学员如何进行个人品牌塑造、技能审核及差距分析。 与其他昂贵的培训课程不同，本课程以更具性价比的方式提供高质量视频讲座、可下载的学习资料、测验与作业、终身访问权限、讲座摘要、结业证书、Discord 社区交流以及专属的 DX Chat AI 辅导。该课程面向希望在数字领域内转型、希望进入数字产品管理的新人，或对数字产品管理感到好奇的任何人，承诺帮助学员转变职业身份，开启新的职业机遇。Rian Chapman 强调，该课程不仅仅是学习，更是点燃学员内在潜力，鼓励他们拥抱自身独特的背景，在数字产品管理的道路上创造伟大的成就。
Digital Product Management...it's exciting, it's in demand, it's high paying...and it's different to Product Management!In fact top paying digital product managers are earning $500k p.a + at leading organizations like Meta. Even new starters are earning around $160k +.Did you know more than half of today's digital product managers come from a non digital product management background? I'm talking about people like accountants, lawyers, customer service professionals right through to teachers, journalists, and even artists. These diverse professionals bring unique perspectives, skills, and creativity to the digital product management world, enriching it far beyond traditional boundariesI should know...I never studied to get into digital product management. By applying the skills, knowledge and techniques I share in this course, I managed to break into digital management, and you can tooDigital product management is highly lucrative. Top digital product managers can earn close to $500,000 p.a...that's more than the very best surgeons earn!If you've got aspirations of getting into digital product management, then this is where my awesome 7-hour course comes in. It's a game-changer!I'm Rian Chapman and I've personally crafted this course based on my 20+ years of digital, technology and delivery expertise. It's not just an educational journey, it's an opportunity for you to completely transform your professional identity and open up opportunities to work in digital product management. I cover off the same skills, competencies and knowledge that I've used to help people all around the world get into digital product management...and I want to help you achieve this same success too!Why invest $10,000 on a course about breaking into digital product management when you can learn directly from someone who's done it successfully, for much less?______________________________________________________________________Are you ready to change your life? Are you prepared to be a change-maker in digital? This could be the course that changes your life and helps you reach your true potential.Whether you are already working in digital and looking to make a shift into digital product management.Or you are working outside of digital and want to break into digital product management.Or you are just curious and want to know what digital product management is about, then I've got you covered.Course Structure:Uncover the Essence of Product Management: Deep dive into the heart of traditional product management.Digital Product Management: Explore the digital iteration of product management, a domain where innovation meets execution. Digital Product Management Lifecycle: Journey through the digital product management lifecycle, understanding each phase from conception to realization.Roadmapping: Learn the art of crafting roadmaps that not only guide but inspire.Prioritization: Develop the skill to discern the crucial from the desirable.Experience Design: Grasp the nuances of experience design and the revolutionary concept of design thinking.Agile Principles: Embrace agile principles and learn to adapt at the speed of thought.Management vs Leadership: Decode the subtle art of balancing management with inspirational leadership.X-Shaped Individuals: Discover the multi-dimensional skillset that sets apart exceptional digital product managers.Digital Product Change Management: Master the dynamics of steering digital product change.Digital Product Launch: Learn the secrets of launching digital products that captivate and engage.Data-Driven Decision Making: Hone the ability to make decisions powered by data, not just intuition, that will set you up for success.Digital Delivery Teams: Understand the anatomy and potential of high-performing digital delivery teams.Digital Delivery Culture: Understand the key foundations that foster an environment where excellence is the norm.Psychological Safety: Learn to create a space where creativity and risk-taking are not just safe but encouraged.Top Gun Digital Product Management Skills: Immerse in skills like storytelling, passion, and entrepreneurship that define elite digital product managers.Personal Branding: Craft a personal brand that makes you unmistakable in the digital product management landscape.Skills Audit and Gap Analysis: A guided framework to identify your strengths and areas for growth.Why This Course?Exclusive Content: The only course you need to pivot into digital product management.Global Expertise: Leverage my 20+ years of experience in leading high-stakes digital product teams.Life-Changing Potential: This isn't just a course; it's a doorway to a new future.What's included in the course?High-Quality Video Lectures: where you'll learn about digital transformation...this isn't about confusing you with jargon, but creating a learning environment where you can learn the fundamentals of digital transformation.Downloadable Handouts & Resources: which will help you to enhance your understanding and retention of the key concepts.Quizzes and Assignments: to help validate your learning and help you develop practical skills in digital transformation.Lifetime Access with NO Expiration: so you can learn at your own pace, and you can come back at any time you feel unsure or you need a refresher.What ELSE is included in the course?Lecture Summaries: an easy to understand wrap up of each lecture to help you round out your knowledge on each topic.Completion Certificate: Your Udemy Certificate of Completion - which you can share on LinkedIn and get recognized for mastering this highly valued skillset.Discord Community: a community of like minded professionals, including further learning opportunities, networking and potential opportunities & roles. DX Chat AI: a dedicated AI DX coach and expert helping you with the course content and beyond as your expert DX adviser.In the words of Steve Jobs, "Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work." This course is not just about learning; it's about igniting a fire within you. It's about embracing your unique background and using it to forge a new path in digital product management.I'm excited to offer this to you...and I really look forward to seeing you inside.
