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所在平台: Udemy |
课程主页: https://www.udemy.com/course/break-into-copywriting-with-a-zero-experience-portfolio/
课程评论：没有评论
Coursera 课程：如何零经验打造文案作品集，成功转行文案写作 **课程概览：** 想进入高薪且充满发展潜力的文案行业，但苦于没有专业经验和作品集？本课程专为零基础的你设计，将帮助你解决“没经验如何找工作，没工作如何获得经验”的难题。通过系统学习，你将能够创建一套专业且引人注目的文案作品集，从而成功获得你的第一份工作或客户。 **课程将教会你：** * **发现和定位你的第一批客户：** 了解如何在行业内找到最适合你的早期客户。 * **高效的客户沟通与成交技巧：** 学习如何与潜在客户建立联系，并成功达成合作。 * **打造专业且具吸引力的作品样本：** 掌握让你的文案作品脱颖而出的方法。 * **构建动态的作品集：** 学习如何通过在线作品集或展示平台有效地呈现你的成果。 **你将深入了解：** * **文案写作与内容写作的区别：** 理解文案的独特价值及其高薪原因。 * **为何需要从细分领域（Niche）入手：** 学习如何找到并利用最适合你的细分市场。 * **精准定位目标客户：** 掌握针对特定细分领域客户的营销策略。 * **实现双赢的交易：** 学习如何在满足客户需求的同时，达成有利的合作。 * **低成本（或免费）优化文案呈现：** 学习10种经济实惠的方法，让你的文案更具吸引力。 * **求职平台真相：** 了解招聘网站的潜规则和有效利用方法。 * **“热搜导弹”策略（Heat-Seeking Missile tactic）：** 学习一种高效的客户开发方法。 * **快速获得发表机会：** 探索8种方法，加速你的作品公开发表。 * **轻松创建在线作品集：** 掌握14种简单易行的方法，打造专业的个人在线作品空间。 **课程亮点：** * **分步式教学：** 课程内容循序渐进，每节课都精心设计，易于理解和消化。 * **快速高效：** 课程节奏明快，充满趣味性，并提供大量实用的行动作业。 * **实操性强：** 课程内容全部取材于实际应用，帮助你快速掌握核心技能。 * **资源丰富：** 课程附带详尽的免费资源指南，提供更多拓展信息和实用链接。 **立即加入，开启你的文案职业生涯！**
According to Glassdoor, copywriters in the U.S. make over $57,000 per year on average. ZipRecruiter reports that even entry-level copywriters average about $40,000 a year. But who wants to be average? I know many copywriters who make double that or more, year-in and year-out, in the U.S. and around the world.And there has never been a bigger demand for copywriters - full-time, part-time, or as a moneymaking side gig.But what if, though you desire this kind of success, you have no real professional experience in writing copy?And no impressive samples of your past work to show a prospective client or employer? No satisfied clients to recommend you?It's the age-old dilemma - how do you get a job without experience; how do you get experience without a job?This course will help you solve that dilemma. You'll learn how to craft a portfolio of real, professional copywriting that will help you land your first big job or client.Through this course, you'll learn:• How to find your best starting clients• How to approach them• How to close the deal• How to make your samples look professional and compelling• And then how to present the samples in a dynamic portfolio or online showcaseWe'll go step-by-step, in short, easy-to-follow lessons, with all the important details but the lessons are fast-paced, fun, and filled with actionable assignments.You'll discover:- The differences between writing copy and writing content- Why copywriting is more well-paid- Why you need to start with a niche- How to find your strongest niches- Targeting the first clients in your niche- Closing the deal with a win/win- 10 ways to cheaply (or for free) dress your copy for success- The truth about job boards- The Heat-Seeking Missile tactic- 8 ways to get published faster- 14 ways to easily create your online portfolioAnd the course comes with an extensive Freesource Guide with links to much more information and resourcesAre you ready to break into a fun, fulfilling, and financially rewarding career? Just click that blue bar at the top of the page that says, "Add to Cart" and you'll be on your way - guaranteed!
