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所在平台: Udemy |
课程主页: https://www.udemy.com/course/brandmantra/
课程评论：没有评论
课程名称：品牌管理：适用于产品开发者与营销人员 课程概述： 本课程由一位拥有多年工程、房地产、健康和快消品领域产品开发与品牌咨询经验的专家教授。课程旨在帮助企业主、营销专业人士、管理者（技术或非技术背景）以及学生，从零开始建立一个品牌，或将现有品牌提升至新的高度。课程涵盖了企业内部与品牌相关的各个方面，无需技术背景即可学习。除了商业企业，非营利组织、教育机构和政府部门也可以从中受益。本课程基于讲师多年的实践经验和永恒的原理，强调品牌各个组成部分之间的联系，鼓励学员系统性地学习所有章节。讲师欢迎学员提出建议、评论和反馈。 课程亮点： * **实战经验**：由资深品牌咨询师分享多年在不同行业的实操经验。 * **面向广泛**：适合初创企业、成熟企业、非营利组织等各类机构。 * **零技术门槛**：无论技术背景如何，都能轻松掌握品牌开发与管理的核心。 * **系统性学习**：深入探讨品牌构建的各个环节，强调各部分关联性。 * **提升品牌价值**：帮助学员实现品牌从无到有，或从现有基础上进一步发展。
Welcome to Brand Mantra! I have been working as a Product Developer and Brand Consultant since several years I have been providing brand development services in Engineering, Real estate, Health and FMCG sector and I am glad to bring you this video courseware on Brand Development and Management. This course is designed for business owners, marketing professionals, managers (technical / non-technical) and students who want to develop a brand from scratch or take an existing brand to next level. This course helps to you to look at various components within an enterprise that are related to branding and you don't have to be technical person to learn about brand development and management. Apart from small to large commercial enterprises, this course can be used by non-profits, educational institutes and government agencies as well. This refined course on branding has been developed through my ground experience over years and is based on some of timeless principles. Every aspect of branding is connected to each other and hence please go through every chapter. I would be happy to respond to your suggestions, comments and reviews in comment section and I am sure you will love the exciting journey of building a brand in your career.
