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所在平台: Udemy |
课程主页: https://www.udemy.com/course/branding101/
课程评论：没有评论
课程名称：品牌入门 课程概述： 本课程旨在为所有人提供一个全面、完整且易于记忆的品牌认知。许多人对品牌存在误解，即使是经验丰富的营销人士也难以清晰解释。本课程强调，品牌远不止于Logo、产品、设计、色彩或宣传材料，它是一个企业长久发展的关键。 课程内容涵盖： * 品牌对深度连接受众的重要性。 * 品牌一致性和对齐的关键性。 * “公司不创造品牌，受众才是品牌的创造者”的理念。 * 品牌混淆的根源。 * 导致品牌错位的四大主要原因。 * 以及更多深入的品牌知识。 课程特色： 由知名品牌专家、畅销书作者 Everett Bowes 主讲，时长45分钟。课程内容充实，信息量大。每个课程单元均简短、可下载，并包含要点总结，便于学习。 课程目标： 帮助学员建立完整的品牌定义，并学会清晰、易于理解和应用地解释品牌。 课程适合人群： 任何希望深入理解和掌握品牌概念的学习者。
There is so much confusion about what a brand is! The sad reality is most explanations of branding are incomplete or inaccurate! Even seasoned marketing pro's have a hard time explaining branding. This is branding for the rest of us! In this course you will get a full, complete, and memorable understanding of what branding really is. By now we should all understand this: your brand is not your logo, nor is it your product, your product design, color palette, or business collateral. Your brand is much, much bigger than these visual assets, and it's the key to your business' longevity. Learn how branding is vital for connecting deeply with your audienceUnderstand why branding consistency and alignment are vitalSee how "companies do not create their brand; their audience creates the brand"Learn where confusion about branding stems fromLearn the top four causes of brand misalignmentand so much more! Presented by Everett Bowes, of We Talk Branding, a branding expert and best-selling Instructor, this 45-minute course is densely packed with insight and information! Each lesson is short, downloadable, and features bullet points to make learning even easier. Don't get left behind! Do you have a complete definition of branding? Is your explanation of branding easy-to-understand, apply, and remember? If not, join us! See you in class!!
