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所在平台: Udemy |
课程主页: https://www.udemy.com/course/branding-yourself-online/
课程评论：没有评论
Coursera 课程“在线打造个人品牌”概要： 在当今数字化的时代，仅仅依靠广告和宣告已经不足以取得成功。人们在网络上更倾向于与真实的人而非标志或口号建立联系。本课程由 Bob Baker 主讲，他也是《在线打造个人品牌》一书的作者。课程精选了该书的经典内容，并针对现代互联网环境进行了更新，旨在帮助学员在网络上快速建立个人品牌，成为所在领域的专家或“名人”。 课程涵盖以下关键内容： * **建立信任和信誉的四大在线策略。** * **个人品牌打造中常被忽视的关键要素。** * **培养粉丝群体以发展个人品牌。** * **拥有一个清晰的“钩子”（Hook）的重要性。** * **通过具体案例（如从律师转行为艺术家）学习品牌转型。** * **从埃里克·克莱普顿、韦恩·格雷茨基和拉什·林堡等名人身上汲取品牌经验。** * **定位自己为某个领域的“第一人”。** * **创建并使用“BIS”（Brand Identity Statement）来应对信息泛滥。** * **在线上使用的三种命名方式。** * **用一句话清晰描述自己的身份、工作和独特之处。** * **个人品牌建设的七个核心组成部分。** 本课程内容丰富，可在约一小时内完成，帮助学员快速掌握在线打造强大个人品牌的原则。课程提供终身访问权限，可在电脑、智能手机或平板电脑上观看，并享有 30 天退款保证。
Let's face it. Long gone are the days when you could just run ads or make announcements about a new product or service. We live in a much different era.These days, when promoting yourself, a personal approach is by far the best - especially in the digital world.Glitzy advertising may still work sometimes in the offline world. But when people go online, they don't connect with logos, theme songs or mission statements.They connect with people!And when lots of people know who you are and what you stand for, you are in an incredible position to better your life and profit from your notoriety.That's the essence of the brand called YOU!Hi. I'm Bob Baker, and in 2001 I wrote a highly acclaimed book called Poor Richard's Branding Yourself Online - one of the first books about creating a personal brand identity on the Internet.The book has been out of print for years. But recently I took the best timeless principles from it, updated them for the modern era, and released it as this online course.It's like a crash course on "How to Use the Internet to Become a Celebrity or an Expert in Your Field." And you can consume the entire thing in about an hour or so.Here's just some of what you'll find in the course:Four ways to build trust and credibility onlineThe hidden aspect that people rarely think of when it comes to personal brandingHow to develop a fan-club mentality to grow your brandThe importance of having a hook to hang your branding hat onHow one man ditched his career as a lawyer to become an artist (but he did it in a very specific way)Branding lessons from Eric Clapton, Wayne Gretzky and Rush LimbaughHow to become your own "king of left-handed bowlers"Why Tim Ferris, Marie Forleo and Danielle LaPorte have strong personal brandsHow to make yourself the #1 expert in your fieldWhy you need to create and use a BIS to cut through the clutterThe three types of names you can use onlineHow to describe who you are, what you do, and the unique way you do it in one simple sentenceAnd the seven components of your Brand-Building Game PlanAre you ready to create a potent brand identity online?I hope so. I would love to share these potent personal branding principles with you!Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.Plus, it comes with a 30-Day, Money-Back Guarantee!
