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所在平台: Udemy |
课程主页: https://www.udemy.com/course/branding-your-business-for-growth/
课程评论：没有评论
课程名称：为业务增长打造品牌 课程概述：您和您的团队是否在有效识别和传达业务的独特性和价值方面感到困难？是否曾为销售演示、提案、网站和营销活动的平庸感到沮丧？您是否发现潜在客户对您的业务的看法过时、不完整或不准确？如果是，那么您需要一个有效且强大的品牌策略，而我将帮助您创建它。我已经帮助许多不同类型的组织成功开发和演变他们的品牌已有几十年。我的系统化、经过验证的方法将帮助您制定真正的品牌蓝图，使您的业务脱颖而出并推动增长！ 在这个课程中，您会学习到我独特的品牌蓝图方法，它包含了一整套最佳实践品牌组件，能够以真实、有意义和相关的方式使您的业务与众不同。该方法为您的品牌身份带来焦点、丰富和深度，并将您的品牌与文化融为一体，因为归根结底，它们是一体的。此外，它还将作为战略指南，帮助您更有效地进行营销、销售、团队对齐和增长规划。 我所讲授的每个组件的开发过程同样有效。许多公司错误地只是随意想象他们认为听起来不错的品牌策略，或者甚至期望外部作家代为创作。这只会导致肤浅、不真诚的品牌策略，无法推动可持续增长！开发一个能够在多方面真正推动您业务前进的有效品牌策略需要更多的时间和努力。 我所教授的创建您真实品牌蓝图的10个组件的过程，既高效又易于执行，且富有趣味与乐趣。它们会产生真实而有效的品牌策略，因为这些过程涉及：专注思维、深入思考和开放心态的梦想；来自团队成员和市场的有意义的洞察；群体合作使新观点和创意得以涌现；聚焦与精炼确保每个组件明晰、准确地达成其目的。 这是一个实践性强、目标明确的品牌策略课程。通过清晰的解释、丰富的多样化案例、专家见解和具体的操作指南，您将获得成功制定真实品牌蓝图所需的所有知识！
Do you and your team struggle to effectively identify and communicate the uniqueness and value of your business?Are you frustrated that your sales presentations, proposals, websites and marketing campaigns are unoriginal, boring or lack meaningful substance?Do your potential buyers perceive your business in ways that are outdated, incomplete, or inaccurate?Then you're in need of an effective and powerful brand strategy, and I'm here to help you create it.I've been helping many different types of organizations successfully develop and evolve their brands for decades. My systematic, proven approach for developing your Authentic Brand Blueprint will help set your business apart and drive growth, just as it has for them!You may have already discovered that there are many brand strategists out there, and they have some similarities and some differences in their brand strategy approaches. Most approaches consist of various components that come together as one holistic strategy - mine included.The true difference lies in which components your strategy includes, along with the processes and techniques you use for developing them.You'll be delighted with my Authentic Brand Blueprint approach, which I teach in this course, because it:· Incorporates a comprehensive set of best-practice branding components· Differentiates your business in authentic, meaningful, and relevant ways· Brings focus, richness and depth to your brand identity· Integrates your brand and culture because, when it comes down to it, they are one!· Serves as a strategic compass to guide more effective marketing, sales, team alignment, and growth planningMy processes for developing each component are equally effective. Too many companies mistakenly just make up what they think sounds good for their brand strategy components or, even worse, expect an outsider writer to make it up. That only results in shallow, disingenuous brand strategies that don't drive sustainable growth!It takes more time and effort than that to develop an effective brand strategy that will truly help move your business forward on multiple levels.The processes I teach for creating the 10 components of your Authentic Brand Blueprint are structured for efficiency and are easy, interesting, and enjoyable to implement. They result in an authentic and effective brand strategy because they entail:· introspective thinking and dreaming with focused minds and open hearts· meaningful insights from team members and your markets· group collaboration that enables new perspectives and ideas to emerge· focusing and refining so that every component meets its purpose with clarity and crispnessThis is a hands-on, action-focused, get-it-done brand strategy course. With crystal clear explanations, a lot of diverse examples, expert insights, and specific how-to guidance, it includes everything you need to know to successfully develop your Authentic Brand Blueprint!
