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所在平台: Udemy |
课程主页: https://www.udemy.com/course/branding-for-solopreneurs-freelancers-and-start-up-owners/
课程评论：没有评论
课程名称：如何创建一个真实的品牌身份 课程概述： 亲爱的独立创业者、新创业者和小企业主们，朝着您的目标独立工作是令人激动的。然而，当涉及到营销您的商品和服务时，事情可能会变得复杂。您可能在许多决策上感到困惑，例如：如何撰写企业的着陆页、这周在社交媒体上发布什么、如何确定整体声音和语调、设计中的视觉形象和风格、营销活动中该说些什么等等。 在这里，我想给您提供一个隐藏的秘诀：您缺少品牌战略和视觉品牌身份。但请不要担心，这门课程将解答您心中的许多问题，并提供品牌创建的基本要素。您可能不相信，许多有经验的企业主缺乏这方面的信息，导致他们在市场营销上花费大量金钱。但作为一个独立创业者、小企业主、新创业者或小型初创企业主，我知道您没有足够的预算进行这样的昂贵课程。 在这门简短的课程中，您将能够： - 撰写您的品牌战略 - 熟悉成功品牌故事的核心理念 - 理解您作为品牌领导者的角色 - 明白人们为何购买以及为何关注某个品牌 - 清楚地了解您是谁以及如何沟通 - 定义您的使命、愿景和价值主张 - 创造一个人人喜爱的品牌故事 - 为您的品牌找到独特且富有战略意义的命名方案 - 决定使用哪些解决方案来打造您的视觉身份 最终，您将能够首先建立品牌声誉。在这一过程中，您将能够比通过数字广告活动更有机地实现增长；您的受众会期待听到您的声音，并与您的故事产生长久的联系。未来，您可以决定将部分预算用于广告，但作为一个刚刚起步的新品牌领导者，我向您保证，您需要的第一步就是品牌塑造。感谢您的观看。
Dear Solopreneurs, New, Small Entrepreneurs and Start-Up Owners,Working independently towards your goals is exciting. But when it comes to marketing your goods and services, things become bitter, and I know this feeling.You may be struggling with so many decisions right now, such as:What to write on the landing page of your business,What to post on social media this week,How to decide your overall voice & tone,Visual imagery and styling on your designs,What to say on marketing campaigns, etc...Let me give you the hidden ingredient in this story:You don't have a brand strategy and a visual brand identity.But don't worry, this course will answer many questions in your mind and give you the fundamental elements of brand creation. Believe it or not, many experienced business owners lack this information so they spend a lot of money on marketing right away. But as a solopreneur, small entrepreneur, new entrepreneur or a small start-up owner, I know you don't have the luxury to use all your budget for such an expensive lesson. Here, with this small course; You will be able to write your brand strategyBecome familiar with the core idea behind successful brand storiesLearn your role as the brand leaderUnderstand why people buy and why people follow any brandHave a clear idea about who you are and how you communicateDefine your mission, vision, and value propositionDefine a brand story that everyone would love to hearFind a unique and strategic naming solution for your brandDecide which solution to use for your visual identityIn the end, with all this information, you will be able to build a brand reputation first. This way, you will be able to grow organically more than you would do with a digital advertising campaign; your audience will be excited to hear from you and they will feel connected to your story for a long time. In the future, you can decide to use some of your budgets on advertising of course, but as a new brand leader who is at the beginning of her/his journey, I assure you that all you need is branding first. Thank you for watching.
