|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/branding-for-market-leadership/
课程评论：没有评论
课程名称：市场领导力品牌塑造 课程概述：当今时代，商业规则正在被重新定义，技术进步、知识革新、全球化以及互联网和通信的革命，改变了我们的生活、工作和商业方式。管理风格、产品和服务的提供、生产与运营管理、研发以及市场管理等方面都经历了根本性的变化。许多全球公司，例如IBM、惠普、三星和通用电气等，在过去几十年里持续发展壮大，这让人不禁思考它们为何能成为全球商业巨头。这些公司在全球市场上以图标和品牌形象著称，尽管面临激烈竞争和短暂的产品生命周期，依然在市场中占据领先地位并建立了巨大的品牌忠诚度。市场领先者或品牌领导者通过向客户提供独特的价值差异，始终站在其他竞争者的前面。这类组织不断追求在其选定产品或服务上的卓越，并确保始终超越客户的期望。这一切的实现依赖于组织或管理层明确的营销战略及在所选市场交付系统中的卓越表现。
Present times are exciting for the rules of business in every sphere are being rewriting. Technology and advancement in all fields of knowledge along with with globalization, internet and communication revolution has change the way we live, work as well as do business. There are a complete total change in management style, product and service offering, production and operations management, research and development and marketing management etc.Global companies that have existed and are continuing to grow for the past decades, you will naturally wonder as to what has made these companies such global business giants. Companies like IBM, HP, Samsung, GE etc are global brands that you will find in every country and every market. These global brands have successfully dominated the markets and maintained their leadership and build unbelievable brand loyalty despite severe and intense competition and shorter product life cycles.The global market leaders or brand leaders stand apart from the rest through value differentiation that they deliver to their customers. Such organizations continually strive to achieve excellence in their chosen product or service and ensure that they are ahead of the customer expectations all the time. This is possible only when the organization or the management embraces a clear cut marketing strategy and strives to build excellence in the chosen market delivery system.
