|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/branding-design-advance-master-class-tm/
课程评论：没有评论
课程名称：品牌设计高级大师班 课程概述：该课程专注于品牌设计及其逐步构建品牌识别与品牌元素可视化的过程，通过一个实时案例学习。在本课程中，我们将以“MHS Honey”品牌的直接客户互动项目为案例，制作设计学习内容。正如我在设计课程中所说，设计不能通过死记硬背或教科书学习来掌握。设计是独特的，同一问题的不同设计师会因其输入而产出不同的解决方案。因此，通过案例学习和实践动手可以更好地掌握设计。 课程收益：此大师班将为您提供品牌设计流程的全面视角，包括研究、构思、策略制定和概念形成。课程详细讲解了每个步骤的细微差别，并分享了我在实际应用过程中的经验。同时，我还讲述了品牌设计在印度的重要性、相关工作机会及成为品牌设计师所需的技能。此外，课程中有MHS Honey品牌的真实案例，包括品牌设计项目、容器与图形设计、标志、标签设计和海报。 课程内容包括：了解当前品牌，竞争分析，识别和映射独特卖点（USP），与客户的反馈互动。课程还提供大量实时市场照片与视频，以及与经销商和船东的直接访谈，详细讨论品牌的使命、愿景和价值体系以及客户的独特认知。我们将深入探讨品牌定位的SWOT分析、成本、口味、营养价值和可用性的多种组合。此外，课程将讨论如何选择每个品牌的字形、颜色以及基于品牌身份的标签设计，以及设计师如何理解零售设计模型、成本循环和经济，在此基础上做出设计决策的重要性。最后，课程还将详细介绍可视化技能，如草图绘制、3D建模和渲染。 通过这一系列已实践和理论相结合的学习，您将掌握品牌设计的实用知识和技能，为今后的职业发展铺平道路。
About the Master Class:This course is about the Branding design and the step by step process of creating brand identity and visualisation of brand elements through a real time case study.In particular the case study is the direct customer interaction project where we worked for a brand called MHS Honey and made a design learning based on the outcomes of this project.As I used to say in my design courses, that design cannot be learned in the rot learning way or Text book learning way that you learn through a chapter and remember some formulas that will yield you some solutions. Design is unique and when different people approach the same we will get different solutions based on the inputs that designer works on.So design can be approached in the way of learning through the case studies and by doing action on your own to learn yourself.Learning by doing and learning by action.Benefits of the Master Class: You will get a complete perspective of the Branding design process which is followed in the industry which comprises of Research, ideation, strategising and conception, I have taken all the nuances in detail about how to carry out the process step by step and also you can hear my practical experiences about itI have also taught the importance of branding design in India and how much job vacancies created and the importance of the skill set needed for getting selected as brand Designer for any corporates or start ups.Also this course has live examples of real time case study of MHS honey brand for what we made a branding design project and ID design of a container and graphics and visual design of Logo, Label design and posters for the same.Breakdown of each steps of branding design aspects like;Determine Current BrandCompetition StudyMapping & Identifying USPProduct DifferentiatorsFeedback with customersAlong with the mappings many realtime photos and videos of the market scenes and direct interview with the dealer and shipowners insights has been shared and discussed in detail.Detailed interaction with customer for knowing the brand's mission, vision and values systems it is possessing and unique differentiators what the customer has in his mind.SWOT Analysis of the brand positioning and various permutation and combinations for cost, taste, nutrition value and availability was discussed in detail.Sensitisation for the Typeface identification for each brand, how to choose the typefaces, colour for each logo, typefaces and Label designs based on the brand identity is discussed in detail.How a designer should have a perspective of retail design model proposal for customer, cost circulation and economy understanding in which our entire design decisions depend on these basic aspects, which sometimes designers don't see or miss out in their design inout study.Visualisation skills like sketching, 3D modelling and Rendering were discussed in detail.
