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所在平台: Udemy |
课程主页: https://www.udemy.com/course/branding-apple-branding-case-study-a-40-year-evolution/
课程评论：没有评论
**课程总结：苹果品牌案例研究 - 40多年的进化** 本课程深入探讨了苹果公司标志在过去 40 多年间的历史与演变，并以个人经历作为切入点。讲师作为一名软件工程师，在 1970 年代就开始接触并深耕 Apple IIe 电脑，甚至在 22 岁时就编辑了关于 Apple IIe 的书籍，成为该领域的专家。这段长达四十多年的紧密关注，使得讲师对苹果的品牌发展有着深刻的理解。 课程回顾了苹果的首个标志性产品——持续了 16 年的巨大成功，以及在此之后经历的多次市场“滑铁卢”，直到苹果再次实现突破。特别值得一提的是，课程分析了那则仅播出一次、却极具影响力的 1984 年超级碗苹果广告，揭示了其在品牌传播中的重要意义。 通过这个案例研究，本课程旨在展示一个伟大品牌的成长历程，包括其标志性时刻、遇到的挑战以及最终的成功之道。
The history and evolution of the Apple logo and its early days in the 1970's. My first job as a Software Engineer was programming Apple IIe computers for a division of Grumman Aerospace called ISI Systems. I even edited a book on the Apple IIe for Addison-Wesley when I was age 22 because a was a top expert by then having already programmed computers for about 6 years. As a result, I followed Apple closely for 4+ decades.Apples first big hit that lasted 16 years and many flops after that before getting it right a second time.The Super Bowl Apple 1984 commercial that only aired once.
