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所在平台: Udemy |
课程主页: https://www.udemy.com/course/brand-your-band/
课程评论：没有评论
**课程名称：** 音乐商业工具箱：提升您的音乐产业利润！ **课程概述：** 本课程旨在为初出茅庐的艺术家和乐队提供深入的行业经验见解，帮助他们从音乐和乐队相关产出中赚取更多收入。课程内容涵盖了艺人管理、全国性品牌发展计划、签约乐队演出、国际巡演、制作服务、版权签约、大型唱片公司谈判、现场活动、同步许可机会、商品化、电台推广及公关活动、以及品牌发展等关键领域。 **核心主题包括：** * **关键收入来源：** 识别并最大化音乐产业中的各项收入潜力。 * **即时盈利技巧：** 提供快速实用的方法，帮助您立即开始从音乐中获利。 * **版权与巡演收益：** 学习如何通过版权和巡演提升收入。 * **目标设定与心态调整：** 掌握设定目标和调整团队心态以实现增长。 * **Spotify 算法与歌单机会：** 了解 Spotify 算法，提升您的歌单曝光和机会。 * **拓展人脉网络：** 提升您的社交能力，建立有价值的行业联系。 **课程形式：** 课程内容包含直接面向镜头（camera）的教学视频，附带各种实践任务，以及现场大师班。大师班以线上邀请的up-and-coming乐队为观众，他们与您处于相似的学习阶段，能够提出您也会关心的问题。 **课程结构：** 课程分为三个主要部分，但其中知识和信息高度可转移，适用于音乐产业的各个方面。视频中会提供**“具体行动要点”（TAPs!）**，提供直接的指导和任务，以便您立即着手提升乐队的盈利潜力。 **讲师团队：** 课程讲师团队由多位资深行业专家组成，包括**顶级摇滚明星、榜单前列的音乐制作人，以及朋克摇滚行业资深人士**。学员可以将所学知识应用于自己的音乐项目中，促进音乐事业的成长。
The Brand Your band course has been developed to deliver insight from individuals with a wide range of industry experience with the aim of providing perspective and knowledge to budding artists and bands that desire to earn more money from their music & band related output in the music business. We have experience in managing artists, nationwide brand development programmes, playing in signed bands, international touring, production services, signing publishing deals, major label negotiation, live events, sync opportunities, merchandising, radio plugging & PR campaigns, and brand development. Key topics covered throughout the content include key revenue areas, quick tricks/hacks to help you get started immediately earning money from your music, publishing and touring actions to get you started with earning more revenue, goal setting & getting everyone's mindset right, the Spotify algorithm and how to increase playlist opportunities, and developing your networking ability. The course content is a mix of direct to camera videos with tasks and live masterclasses, the masterclasses have been filmed in front of an invited online audience of up and coming bands in similar positions you are likely to be in, with the intention of them asking the kind of questions you would also want answered about the music industry. The course is split into three general areas but the information and knowledge is highly transferable across all aspects of the industry. Throughout our videos you will find tangible action points (TAPs!), where we give you straightforward guidance or tasks that you can start straight away to boost your earning potential from your band. Brand Your Band will provide you with the experience and insight of a range of industry pros including high-level rockstars, chart-topping music producers, and Punk Rock industry veterans. You can then take this information back to your own projects to help progress your musical growth!
