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所在平台: Udemy |
课程主页: https://www.udemy.com/course/brand-style-guide-design-with-adobe-illustrator-cc/
课程评论：没有评论
**Coursera 课程总结：使用 Adobe Illustrator CC 设计品牌风格指南** 本课程专注于教授如何使用 Adobe Illustrator CC 创建详尽的品牌风格指南。品牌风格指南是企业在市场营销中处理客户和产品的重要政策手册，它涵盖了色彩、标志、字体、媒体定位等关键要素，旨在向外界清晰地展示品牌价值。 **课程重点内容：** * **品牌风格指南的核心要素：** 课程深入讲解了品牌风格指南的三个核心组成部分：标志（Logo）、色彩（Color）和字体（Typefaces），并详述了它们的设计与色彩搭配原则。 * **“关于我们”（About Us）部分：** 课程指导学员如何构建公司的“关于我们”部分，有效传达品牌信息。 * **图标设计（Iconography）：** 强调了图标在媒体、印刷品和演示文稿中的重要性，并展示了如何进行图标设计。 * **媒体和网页设计政策：** 课程教授了图像、媒体和网页设计的相关策略，以色彩丰富且及时的方式向市场传达品牌价值、信息和服务。 * **媒体定位：** 重点讲解了网站、广告和动画等主要媒体组件的定位策略，以及如何通过图像、媒体和网页定位来驱动这些内容的创作。 * **规范与禁忌（Do and Don't）：** 在课程的最后部分，课程总结了作为与公司相关人员应遵守的规则，包括“做”（Do）与“不做”（Don't）的明确指导。 **学习成果：** 完成本课程后，学员将能够独立设计企业的品牌风格指南。这为他们在不同公司工作、进入自由职业市场或组建设计机构打下坚实基础。通过掌握品牌风格指南的基础知识，学员将在数字行业中获得更好的职业发展机会。本课程内容扎实，对于求职和自由职业市场都极具帮助。
Brand Style Guide is a company policy guide for market to handle customer and products. It consists of color, logo, typeface, media targeting and other section to show brand value to other. After learning the tutorial students could make Brand Style guide of a company. They could work in different companies, freelance markets as designer. Brand style is a team work job. So team members can easily make a great knowledge and professional career in digital industry by serving company and even they could make an agency after gathering experiences. The tutorial contains about us section, this will show ways to make about us of a company. Brand style guide has three essential parts logo, color and typefaces. I have discussed here thoroughly with design and color placement. Iconography are very important to set icons on media, printing and presentations. I have shown Image, media and web design policies. These three policies presents techniques to brand company value, information, services to the market colorfully and timely. Website, ad, animations are the main media components. Image, media and web targeting helps to make these website, ad, animations.At last section I have written some rules to be obeyed in do and don't sections as a company connected people. This is a simple study with fundamental topics of Brand Study Guide. This will be helpful for getting a job and work in freelance market.
