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所在平台: Udemy |
课程主页: https://www.udemy.com/course/brand-strategy-fundamentals/
课程评论：没有评论
课程名称：品牌战略：愿景、客户、价值、身份 课程概述：本课程将帮助您掌握品牌战略的有效策略，释放品牌潜力，做出明智的品牌决策。准备好迎接这一旅程，它将重新塑造您的品牌愿景，使您与理想客户建立联系，并帮助您建立一个在竞争中脱颖而出的品牌。您将学习品牌战略的六个支柱，为成功奠定基础。课程由Kit Hindin主讲，他是新媒体设计公司的创意总监，拥有超过20年的品牌设计和战略经验，同时教授创新与创业，并在过去七年中指导初创企业的商业基础。 课程的意义：强大的品牌建立在坚实的基础上。在您开发品牌声音、身份或标志之前，本课程将帮助您理解业务的本质及服务的对象。这些知识将影响品牌战略的各个方面，确保品牌的真实性和客户的共鸣。 课程结构：本课程分为六个核心模块，专注于品牌战略的六个支柱，每个模块都将带您更深入地理解您的业务和客户。
This brand strategy course equips you with the proven strategies to unlock your brand's potential and make smart, savvy brand decisions. Buckle up and embark on a journey that will reshape your vision, connect you with your ideal customers, and empower you to build a brand that stands out from the crowd. Learn the six pillars of brand strategy to set yourself up for success.Kit Hindin is the Creative Director of New Media Design, and has worked with brand design and strategy for over 20 years. Kit also teaches innovation and entrepreneurship and has coached early-stage entrepreneurs in business fundamentals for over seven years."Having watched many brands skip over the essential foundations and jump straight into logos and campaigns, I want to give everyone access to the core principles of band strategy, like understanding your why, knowing your customers and competitors, learning how to communicate your value proposition, and creating a solid brand identity."Why This Course Matters: A strong brand is built on a strong foundation. Before you develop your brand voice, identity, or logo, this course equips you to understand the essence of your business and the people you serve. This knowledge will inform every aspect of your brand strategy, ensuring authenticity and customer resonance.Course Structure: This course is divided into six core modules, focusing on the six pillars of brand strategy, each leading you closer to a deeper understanding of your business and customers.
