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所在平台: Udemy |
课程主页: https://www.udemy.com/course/brand-strategy/
课程评论：没有评论
课程名称：品牌战略：来自星巴克首席营销官的真实建议 课程概述：本课程将带您深入品牌战略的世界，主讲人为前华特迪士尼公司品牌管理负责人和星巴克首席营销官马特·瑞安。您将学习品牌的定义、迪士尼和星巴克如何构建标志性品牌，以及品牌战略如何直接影响公司的财务表现。 在本课程中，您将向马特·瑞安学习，他的职业生涯开始于哈佛大学毕业后，在广告行业工作，随后加入华特迪士尼公司，逐步晋升为负责品牌管理的高级副总裁。之后，他成为星巴克的首席战略官和首席营销官，负责公司的品牌、战略、市场营销，并推动了星巴克移动应用的发展。如今，作为Soli Organic的首席执行官，他领导一家后期创业公司，致力于打造第一个家喻户晓的有机农产品品牌。 课程评价：“来自顶尖专家的简明建议。”“这是初学者了解品牌目的以及为什么品牌应驱动商业战略的绝佳视角。”“本课程帮助我们的团队更好理解品牌战略的重要性，并巩固了我们在业务上的一些关键决策。”
Take a journey into brand strategy with the former Head of Brand Management of The Walt Disney Company and Chief Marketing Officer of Starbucks. Learn what a brand is, how Disney and Starbucks built iconic brands and how brand strategy can directly impact the financial performance of a company.In this course, you will learn from:Matt RyanCEO, Soli OrganicCMO, StarbucksAfter graduating from Harvard, Matt started his career in advertising before joining The Walt Disney Company where he scaled the ranks to Senior Vice President in charge of Disney's brand management. He then joined Starbucks as Chief Strategy Officer and later Chief Marketing Officer where he oversaw the company's brand, strategy, marketing and catalyzed the growth of the Starbucks mobile app. As CEO of Soli Organic, he is leading a late stage startup to create the first household brand in organic produce.What people are saying about this course…"Concise advice from a top shelf expert.""This is a great beginner's view on the purpose of branding and why it should drive your business strategy.""This course helped our team better understand the importance of brand strategy and solidified some key decisions we are making for our business."
