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所在平台: Udemy |
课程主页: https://www.udemy.com/course/brand-storytelling-neuromarketing-psychological-approach/
课程评论：没有评论
**Coursera 课程总结：品牌故事叙述（神经营销与心理学方法）** 本课程旨在教授一套科学的“神经故事系统”，这是一套经过验证的七步方法，帮助您在短时间内（甚至不足一小时）创作出极富说服力的品牌故事，即使您是初次尝试。课程将深入探讨如何通过引人入胜的故事来激发和激励客户购买您的产品，并基于神经营销和客户心理学原理，提供简单的步骤来撰写引人注目的品牌故事。 **课程核心内容：** * **为何好故事能吸引大脑？** 探讨故事叙述在神经营销中的作用，以及如何通过故事与客户的大脑产生共鸣。 * **打动客户的心与脑：** 学习如何创作能同时触及客户情感和理性的故事。 * **创作销售力十足的故事：** 掌握一系列可操作的步骤，以构建引人入胜且能促进销售的品牌故事。 * **激发行动的故事：** 了解如何通过故事激励客户采取您期望的行动。 * **精炼故事创作：** 讲解为何要花时间精心打磨故事，以及如何避免“完美主义”的困扰。 **为何选择本课程？** 市场充斥着大量关于商业故事叙述的书籍和资源，本课程将为您拨开迷雾，清晰地阐释故事创作流程。您将获得关于寻找、塑造和讲述有影响力故事的循序渐进的指导。课程还将揭示优秀故事的关键要素，并帮助您规避常见的叙事陷阱。虽然专家们普遍建议讲故事，但本课程将提供具体的“如何做到”的指导。 **“神经故事©系统”详解：** 1. **“劫持”大脑与心灵：** 学习六大神经科学与优秀故事心理学原理，以及如何将其应用于创作说服性品牌故事。 2. **七个故事要素：** 掌握构成精彩故事的七个关键部分，并学习如何悉心构建每一部分。 3. **“神经故事©系统”中的故事结构：** 学习如何根据“神经故事©系统”的原理，以说服性的方式组织这七个故事要素。 4. **编辑、校对与传播：** 完成故事创作后，学习如何进行最后的完善和推广。 **本课程** **排除** **的内容：** * **并非公共演讲培训：** 虽然课程中会提供一些有益于公开演讲的技巧，但其核心并非此。 * **非小说或儿童故事创作：** 课程重点不在于文字本身的写作技巧，而在于故事的功能性。 * **非视频或社交媒体故事技巧：** 课程提供的原则和技巧对这些领域非常有价值，但课程本身不侧重于技术层面。 **讲师资质：** 讲师 Heba 曾是神经科学家，拥有行为神经药理学博士和硕士学位，在神经科学领域有深厚的学术背景和发表记录。在转型成为创业家后，她成功通过在线平台帮助了大量母亲提高效率和幸福感，积累了丰富的社群运营和教育经验。随后，她将专业知识应用于商业领域，专注于神经心理学在赢得客户心智中的应用。 **重要提示：** * **关注心理学与故事叙述：** 本课程的核心在于心理学原理和故事叙述技巧，而非技术操作。 * **无技术教程：** 课程不包含任何关于设置社交媒体或使用其他工具的技术指导。 * **试听评估：** 建议学员在注册前观看预览视频，评估讲师的口音、英语水平和教学风格，以确保课程适合您。 * **退款保障：** 课程提供 30 天的 Udemy 退款保证，确保您的学习无风险。 **课程特点：** * 提供一套简单、循序渐进的蓝图，帮助您创作引人入胜的故事。 * 这是一门适合初学者的、简洁明了的品牌故事叙述课程。 * 课程包含辅助学习的练习工作表。 立即报名，开始讲述您的品牌故事！
NEURO-STORY System: Scientifically proven 7 steps system to craft the best persuasive brand story in less than 60 minsEven if it is your first time to write a story. How to tell Stories that inspire and motivate your customers to buy your product? (Brand storytelling)Super simple steps to write an engaging story based on Neuromarketing and Customers Psychology.Why good stories engage the brain? ( Neuromarketing of story telling)How to tell Stories that engage the hearts and the brains of your customers?What steps you can apply to craft an irresistible story that sells? How to tell Stories that inspires and motivate your customers to take action?Why do you have to take time in crafting the best story? and How to avoid being perfectionism while writing? Why this course?The market is flooded with a dizzying array of books, experts, and resources on business storytelling. This course cuts through the hype to clarify and demystify the storytelling process.offers step-by-step instructions for finding, shaping and telling powerful stories. You'll learn about the essential ingredients that go into any good story and how to avoid common storytelling pitfalls.All the experts suggest you tell stories - but no one tells you how.People forget facts, but they never forget a good story. Unfortunately it's never that simple, though.What is the Neuro-story© System? and what are you going to know in this course?1- How to hijack the brain and the hearts (6 principles of neuroscience and the psychology of great story … plus tips to apply in writing your persuasive brand story)2- The seven story pieces and how to craft each piece.3- Arranging the seven pieces in a persuasive way according to the Neuro-Story© system4- Edit, proof read and share your story.What this course is NOT about!It is not about public speaking although you will find some golden nuggets of tips and tricks that will help you in public speaking.It is not about novel writing or children story writing (actually it is not about writing at all)It is not about video storytelling or social media story telling but you'll find the tips and tricks in this course very useful.If you are wondering why am I qualified to teach neuromarketing, behavioural psychology and storytelling… Let me tell you a little about me (Some not so humble bragging)My name is Heba which means a gift …Five years ago, dissecting real brains was my morning routine after coffee. ( No need for goosebumps.It was Lab animals' Brains with me wearing white lab coat and surgical gloves).Imagine holding that pink-grayish brain tissues in your hands … wondering how this small sticky squashy organ controls your emotions and your decisions.In my previous life … I was a neuroscientist (I had a Ph.D. and M.Sc. in behavioral Neuro-Pharmacology). I had five Scientific medical publications, Published in 5 of the most respectful international medical journals.Five years ago, with a full cup of Strong Coffee and a sink full of dishes, my entrepreneurial Journey started with my first website (which is not in English).Where I helped Mothers (who are fighting like a ninja) to be more productive and happier with her children? I have 84000+ Mothers following my Page and 6000+ Moms subscribers to my blog as well as 2000+ moms enrolled in my courses. A novel or (course in a story) and five children stories are my left-behind legacy in the field of Motherhood.With a bigger cup of stronger coffee and more dishes in the sink Plus many business and marketing lessons from my first business. I started a second Entrepreneurial Adventure.it is the adventure of the neuro-psychology of business to gain the hearts and the brains of the customers…***Important NOTE*******This course is not about the technology … it is about the Psychology and storytelling.*********There is NO technical tutorial or how to technically setup your social media or how to use any other tools.**********Please, check the preview videos before enrolling to check my accent and English and to be sure that you are happy with my teaching style so that you save your time ************* You are Backed by 30 day money back guarantee by Udemy. So no risks for you.*******A simple step by step blueprint you can use to write an engaging story.P.s. This course is simple short step by step course (beginner's level) for Brand Story telling. P.P.S. Worksheets are included to help you in all the steps. Signup today, and start telling YOUR own stories...May the storytelling Force be with you.
