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所在平台: Udemy |
课程主页: https://www.udemy.com/course/brand-repositioning-mater-class-tm/
课程评论：没有评论
**课程名称：** 品牌重定位大师课 **课程概述：** 本课程旨在教授学员全面的品牌重塑和设计技能。课程内容涵盖品牌战略制定、7C和7P营销组合策略的应用，以提升品牌价值。学员将通过真实案例研究，深入了解品牌设计在数字媒体上的传播和推广方式，以及如何在不同细分市场中进行品牌定位。无论您是初创企业、实习生还是寻求全职设计工作的专业人士，本课程都将为您提供实用的品牌设计能力。 **设计理念：** 设计并非死记硬背的理论知识，而是通过实践和案例学习来获得的独特能力。本课程强调“在做中学”和“在行动中学”的学习方式，鼓励学员通过分析真实案例和亲身实践来掌握设计精髓。 **课程收益：** * **系统学习品牌知识：** 深入理解品牌的愿景、价值观和历史，掌握运用品牌策略重塑衰退品牌的技巧。 * **社交媒体品牌化：** 学习如何通过目标定位、细分和品牌精髓提炼，在社交媒体上有效地推广品牌。 * **视觉元素策略：** 掌握如何根据品牌战略选择合适的Logo、字体、色彩和图形，并将其应用于最终设计。 * **真实案例分析：** 以印度超级联赛（IPL）为例，深入剖析如何运用7P和7C营销策略进行品牌重塑和定位。 * **市场细分策略：** 学习如何运用目标定位、行为定位、心理定位和人口统计定位策略，在电视广播渠道推广品牌。 * **重塑叙事与优势：** 了解如何通过引入新球员、聘请专业解说员、倡导“绅士的板球”和零容忍腐败等策略，为品牌重塑注入新的优势和吸引力。 * **成果展示：** 课程将通过展示IPL应用程序在Google Play商店的推广视频和宣传片，来体现课程的实践成果。
About the Master Class: This project explains about branding design topics such as how to make branding strategies how to choose branding c strategies such as 7C, 7P's of marketing mix strategies to apply to uplift your brand. Also one can see a real-time case study of a branddesign as well as in digital media how this has been broadcasted and branded into different segments in real time. It's a complete end to end learning for people who require branding design skills for their projects, let it be start up at it be internship it will be full time design job for everybody this course will be definitely useful for branding DesignDesign philosophy:As I used to say in my design courses, that design cannot be learned in the rot learning or Text book way of learning that you do through a chapter wise and remember some formulas that will yield you some solutions. Design is unique and when different people approach the same problems we will get different solutions based on the inputs that designer works on.So design can be approached in the way of learning through the case studies and by doing action on your own to learn yourself.Learning by doing and learning by action.Benefits of the Master Class: Students can learn about branding Design subjects step-by-step, let's say how to actually understand a brand's vision value system to understand the brand's detail.How to understand the history of our brand then getting a clear understanding how we have to use branding strategies to reposition the falling brandStudents learn about how social media branding can be done by using targeting segmentation positioning then finding out the brand essence in order to promote their social media brand through different channels.Student will also learn about how certain elements can be arrived from the brand elements what we have strategize during branding strategy, also how to choose logo typeface colours and graphics according to the brand strategies what the brand is actually telling us and then same could be replicated in the final logo design or poster design for that brand.How a big broadcast channel such as IPL could be made branding and repositioning in this current scenario using the 7p and 7C marketing mix strategies.How targeting segmentation psychographic and demographic strategies could be used for branding the particular media brand in TV broadcast channels.How to reposition and create a new narrative stating the new advantages such as adding new players foreign players to the team, using proper cricketing commentators and bringing the gentleman of cricket again, zero tolerance to corruption is being used as the repositioning strategies to uplift the brand.Final video showcasing the promotion of the IPL application in Google play store and a promo is created for that.
