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所在平台: Udemy |
课程主页: https://www.udemy.com/course/brand-journey/
课程评论：没有评论
**课程名称：零成本营销战略** **课程概述：** 本课程旨在教授营销人员如何在不过度依赖收入的情况下，实现公司增长并维持其发展。课程强调增长需要产品、营销、销售和客户成功等方面的整体协同，而许多营销人员却只关注营销本身。营销人员的终极目标应是帮助公司实现品牌共鸣，即让客户成为忠实的拥护者，无论顺境逆境都支持公司。 课程将指导学员如何以较低的营销投入开始产生收入，并最终达到品牌共鸣。课程会引导学员从关注“做什么”（营销、销售、客户成功）转向关注“客户想要什么”。 **您将学到：** * 如何通过挖掘客户喜爱之处来获得粉丝，实现获取粉丝的核心目标。 * 理解数字营销和销售只是一个更宏大生态系统的一部分。 * 掌握优秀营销人员如何通过精准的时机安排，最大限度地提升每项举措的有效性。 * 获得指导实践执行的框架和步骤。 * 培养在无需大量投资的情况下实现公司增长的卓越能力。
How can Marketers grow a company and sustain its growth without an overdependence on revenues?Growth requires a holistic approach of product evolution, marketing, sales and customer success; yet most marketers focus only on the marketing-side of growth. A marketer's ultimate goal is to help the company achieve brand resonance. It is a state where its customers become fans - ones who would stay with the company through thick and thin. That is what the likes of Apple and Nike managed to achieve. But how does one get there from infancy?This course will teach you how to start generating revenues without a heavy spend on your marketing efforts, as a way to achieve brand resonance. It will shift your focus from "what you do" in Marketing, Sales and Customer Success, to "what customers want" from you or your company. You will: - Achieve the core objective of gaining fans by tapping into what your audience/customer loves. - Appreciate how digital marketing or sales are only one part of a larger ecosystem.- Learn how great marketers maximize the effectiveness of every initiative they undertake by timing them right- Gain frameworks and steps to guide you in practical execution- Master the rare ability to grow a company without heavy investments
