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所在平台: Udemy |
课程主页: https://www.udemy.com/course/brand-identity-system-design-beyond-a-logo/
课程评论：没有评论
**课程名称：** 不仅仅是Logo：设计品牌视觉识别系统 **课程概述：** 本课程将分享一种经过实证的、成功的品牌视觉识别系统设计方法。讲师通过十年以上的实践经验，提炼出一套“整体品牌视觉”设计流程，这套流程已被证明能有效避免客户对个别设计元素（如Logo）的质疑或困惑，并取得了近三年内20多个大型品牌重塑项目100%的客户批准率。 课程将重点从理论转向实践，带领学员深入了解如何构建一个支持品牌故事的、具有凝聚力的品牌视觉系统，而非仅仅关注Logo的设计。讲师将通过一个真实客户案例，一步步展示其构思和创建品牌视觉概念的过程，并详细讲解其背后的思考逻辑。 **核心要点：** * 学习如何将品牌定位融入Logo设计。 * 理解设计一个“整体品牌视觉系统”相较于单一Logo的优势。 * 探索构成一个凝聚力视觉系统的关键组成部分。 * 掌握如何选择和呈现最能体现品牌价值的应用示例。 * 通过真实案例，获得一手实践经验，学习如何创建“整体品牌视觉”。
In this class I'm thrilled to share my Overarching Brand Visuals process with you that has allowed me to sustain a virtually 100% approval rate from clients, for the last 3 years and over 20 major rebrand projects.My process is a result of more than a decade of tweaking and strengthening my approach to designing and presenting logos and identities. I have stopped having to defend designs for individual items, or nitpick at a logo, because I focus on delivering Overarching Brand Visuals that support a cohesive Brand Story.If you've ever presented logo options to a client only to receive criticism or confusion, or go through an insane amount of revisions for something as basic as a business card, then this class is for you.In some of my previous classes I focused on providing a lot of theoretical knowledge behind approaching design work.However I want to shift gears a little and focus on the practical side of creating visuals for a brand.I invite you to go behind the scenes with me and see how I put together concept visuals for a real client of mine, while I talk you through my thought process.Key Takeaways:Learn how to consider Brand Positioning in your logo designsLook at the advantages of designing an Overarching System rather than just a logoExplore what components should be considered for a cohesive Visual SystemLearn how to establish which application examples should be presentedA hands-on, behind the scenes lesson of creating Overarching Visuals for a real client
