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所在平台: Udemy |
课程主页: https://www.udemy.com/course/brand-identity-for-beginners/
课程评论：没有评论
**课程名称：** 品牌形象入门 (Brand Identity For Beginners) **课程概述：** 在这个品牌林立的世界里，如何脱颖而出至关重要。本课程将深入浅出地讲解如何从零开始设计品牌形象，作者将分享其8年从业经验和真实的客户案例。课程强调，品牌形象不仅仅是Logo，还包括更多关键要素，将帮助学员系统地建立一个有辨识度、能提升用户体验的品牌。 **核心学习内容：** * 品牌形象、品牌营销与品牌建设的区别 * 作者的个人品牌身份设计流程 * 品牌、客户与目标的关系 * 设计具有辨识度的品牌资产 * 为品牌形象制作精美的模型图 * 品牌探索过程 * 在各个接触点执行品牌策略 * 如何呈现品牌形象 * 如何包装您的服务 **学员项目：** 学员需要为以下三个品牌简介之一创建一个全新的品牌形象： 1. 一家有机外卖服务公司 2. 一个为内容创作者提供的免费直播应用程序 3. 一个都市服装品牌 课程鼓励学员积极完成项目，强调实践出真知。课程提供项目文件模板和简介供学习者使用。
Building distinctive brands have never been more important. In a world where there is a sea of brands, how do you differentiate from each other?Brand identity is the pillar of branding, you can have a business idea and sell a service but without strong design the user experience can suffer.In this course I will teach you the basics of designing a brand identity from scratch, my process with real client examples and sharing all my tips from my 8 years of experience. Creating a brand identity is more than just a logo, there are many more assets and parts to it which I will show you!What you will learn:Differences of brand identity, branding and brand buildingMy personal identity design processBrand, Customers, GoalsDesigning distinctive assetsCrafting beautiful mockups for your identityBrand Discovery processExecuting on brand touchpointsHow to present your identityHow to package your servicesStudent ProjectCreate a new brand identityChoose one of the 3 brand briefs for your class project. Only do 1 or 2 if you are feeling creative!An organic delivery food serviceA free live streaming app for content creatorsAn urban Clothing LabelAll the details are below in the project section.Make and effort to do the class project because those who take action will learn the most from practice.Download the project file templates and briefs
