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所在平台: Udemy |
课程主页: https://www.udemy.com/course/brand-identity-design-process-develop-an-efficient-workflow/
课程评论：没有评论
课程名称：品牌识别设计流程：开发高效工作流程 课程概述：您是否希望能够简化您的品牌识别设计过程？是否仍然为在合理的时间内持续产生出色的结果而苦恼？想知道如何将整个身份设计过程缩小以满足客户的需求和预算？或者您是否对为客户制作专业的品牌识别感兴趣，却不知道从何开始？本课程将提供宝贵的见解，帮助您在更短的时间内获得更好、更一致的结果。我将分享自己在过去3年里作为自由插画师积累的经验和技巧，因为我希望有人能更早地指导我完成这些过程和工作流程。 该课程带您全面了解品牌识别设计的整个过程，包括： - 项目预定、客户会面和合同签署 - 研究与策略 - 概念生成，包括草图、构图和字体探索 - 向客户提出概念 - 概念的发展和完善 - 最终润色和项目收尾 - 创建吸引人的品牌指南 - 移交与客户后续服务 通过这门课程，您将能够更好地了解自己的设计流程，并掌握一些节省时间的技巧。 您将花更多的时间创造客户所重视的作品，避免常见的时间陷阱。您的设计过程通常会随着多年的经验不断发展、改进和演变。本课程旨在为您提供一个良好的起点，展示自由设计师使用的完整、详细的流程，而不是设计机构使用的繁琐流程或在项目竞标网站上竞争的短期方案。该流程经过精心缩小，以适应小型和中型企业的需求，这正是您客户的特点。 如果我将分享的一些技巧和技术对您的业务产生了与我过去几年来的改变相同的影响，那么这门课程您绝对不容错过！期待在第一课见到您！
Do you wish you could stream-line your brand identity design process? Do you still struggle to consistently produce great results within a reasonable timeframe? Wonder how to scale the entire identity design process down to meet your clients needs/budgets? Or are you interested in producing professional identity for clients, but have no idea where to start?This course offers valuable insights that helped me get better, more consistent results - in half the time I used to spend. I'm sharing this with you, because I wish somebody had guided me through these processes, workflows and techniques sooner. I've collected, developed and invented these methods, mainly within the past 3 years working as a freelance graphic designer in london.The class will take you through the entire brand identity design process from start to finish, including;Booking projects, meeting clients and creating contractsResearch and StrategyConcept generation, including sketching, composition and font explorationPitching concepts to your clientConcept development and refinementFinal touches and crossing the finish lineCreating attractive brand guidelinesHandover and client aftercareBy the end of this course, you'll be in a position to make a better informed decision about your own design process - and aware of some essential time saving hacks. You'll spend more of your time creating work your clients will value, and avoid some common time-traps.Your process is something you'll usually develop over many years of experience, and constantly improve, refine and evolve. This class aims to give you a huge head-start, showing you the full, detailed process used by a freelance designer like you. Not the daunting process used by design agencies, or the shoot-and-burn style process used by those fighting to compete on 'bid for project' websites. This process has been carefully scaled down from agency level, and adapted to meet the needs of a small to medium sized business; likely your clients.So if using even a few of the tips and techniques I'm going to share makes as much a difference for you as it has for me and my business the last few years - this is something you're really going to want to see!I'll see you in the first lesson!
