|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/brand-identity-breakthrough-module-1/
课程评论：没有评论
课程名称：品牌身份突破：让您的产品不可抗拒 课程概述： 您的企业是否有故事可讲？每个新产品都能在其行业中独树一帜。您的品牌是否在人群中脱颖而出？在对35个国家进行价值交换探索后，Diehl向企业主教授品牌战略对话的重要性。在《品牌身份突破》课程中，您将学习如何通过将个人特质与产品功能相结合，开发出强大的商业身份，使自己在受众中不可或缺。无论您是一个快速发展的公司领导，还是刚刚起步的创业者，该课程都将为您提供一种更聪明的思维方式，以思考新产品开发和商业模式创新。课程内容以无可辩驳且条理清晰的逻辑展现，无论是谁，只要能准确满足客户需求，就能销售更多产品，且价格更高。 模块1：身份为何重要 本课程旨在帮助您从客户的角度认识自己的价值、企业价值以及产品或服务的价值。只有这样，您才能恰当地塑造自己的身份。如果您能训练自己像客户一样思考，将更加清晰地了解应集中创造何种价值。想想一个您以某种方式有情感连接的产品或服务。提供的质量至关重要，否则您不会购买它。然而，在您众多的消费中，有些企业您无疑会产生更强的忠诚感。这种忠诚感的最强来源在于，企业努力为您创造了一种特殊的价值。想象您最喜欢的咖啡店，它在服务、个性和菜单上都比大型企业更进一步。尽管它们面临广告费用庞大的竞争对手，您仍然更喜欢因为它们为产品和服务添加了特定的价值。它们在您心目中比其他企业更为突出，并与您的品牌建立了真实的关系。这使得它们能够在竞争激烈的环境中生存，不管它们是否意识到，它们都在用独特的方式改善与之接触人群的生活。这种价值并不是简单的“附加”或“额外奖励”，而是无形的、贯穿其存在的整体体验。
Does your business have a story to tell? It should! Every new product can be unique in its industry. Does yours stand out from the crowd? After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience. Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want. Module 1: Why Identity MattersThe purpose of this course is to help you learn to see your own value, the value of your business, and the value of your products or services from the perspective of your customers. Only then can you begin to fashion your identity appropriately. If you can train yourself to think like your customers, you can get a much better idea of what value you should be focused on creating. Think about a product or a service that you feel connected to in some way. The quality offered is paramount, or you wouldn't have purchased it in the first place. But of all the many purchases you make, there are some businesses that you undoubtedly feel more loyal to than others. The strongest source of this heightened sense of loyalty is the feeling that a company has gone out of their way to create a special type of value specifically for you. Think of your favorite coffee shop that goes a little bit further in service, personality, and menu offerings. While they are competing with much larger companies that have a lot of money to spend on advertising, you still prefer them because they add specific value to the product and the service they offer. They stand out in your mind better than others, and you forge a real relationship with their brand. This results in them being able to stay afloat in a highly competitive environment and, whether they are conscious of it or not, they are improving the lives of the people they encounter in their own unique way. This value is not another "add-on" or "bonus" on top of the basic service. It is something much less tangible which permeates their entire existence.
