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所在平台: Udemy |
课程主页: https://www.udemy.com/course/brand-campfire-storytelling/
课程评论：没有评论
课程名称：品牌篝火：品牌故事讲述的艺术与科学 课程概述： 《品牌故事讲述》是现代营销沟通中的新必备技能。本课程名为品牌篝火，是一系列充满活力的视频纪录片和互动学习内容，旨在帮助任何与品牌传播相关的从业者深入理解品牌故事讲述的方方面面。课程包含60分钟的视频和丰富的下载资料，我们将走进科学家的实验室，观察故事对大脑的影响，探讨人类为何渴望故事，以及品牌故事在消费品和企业对企业（B2B）市场中为何如此有效。 课程特色包括动画故事线、品牌故事练习和其他互动工具，通过原创短视频展示品牌故事讲述的艺术，启发学习者如何与故事互动。课程采用动画故事弧和创意工具，配以高能量的配乐，提供一种充满活力和娱乐性的学习体验。品牌篝火课程并非典型的课堂课程，它更像是一次纪录片的观看经历。 此外，本课程还提供独特的品牌故事下载和互动学习模块，引导学习者理解故事的要素，如主题、角色、背景、情节和行动；同时还包括一个基于业内顶尖品牌故事讲述者工作的详细易用的品牌故事模板，帮助学习者规划和创作出优秀的品牌故事。该课程于2017年11月更新，适合所有希望提升品牌故事讲述能力的学习者。
Brand Storytelling - The New "Must Have" Marketing Communications SkillLearn The Art & Science Of Brand Storytelling Brand Campfire is a high-energy video documentary and interactive learning series created for anyone in the business of brand communications who wants to understand the ins and outs of brand storytelling. Sixty minutes of videos plus tons of downloads. We'll journey into the labs of scientists and see what happens to the brain as it engages with story. We'll discover why it's human nature to crave story and why brand storytelling can be so effective in both consumer and B2B marketing. Animated Story Arcs, Brand Storytelling Exercises & Other Interactive Brand Storytelling Tools To demonstrate the art of brand storytelling, the documentary includes original short story videos that will inspire you as you discover how humans engage with story. Animated story arcs and other creative tools along with a high-energy soundtrack make this learning experience one that's always moving forward and always entertaining. Brand Campfire is not your typical course series.it's meant to feel like you're watching a documentary rather than sitting through a class. Exclusive Brand Storytelling Downloads & Interactive Learning Modules walk you through the elements of story such as Theme, Character, Setting, Plot & Action. Also included is a detailed yet easy-to-use brand story template based on the work of the industry's top brand storytellers to help you plan and create your own great brand stories. Course Updated: November 2017 Preview clip credits: Back To The Start: © 2011 Chipotle Mexican Grill, Inc. Nike logo and Nike archival photos: © Nike Inc. Suitemates: © 2014 Kinaxis Inc
