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所在平台: Udemy |
课程主页: https://www.udemy.com/course/brand-building-for-startups-how-to-win-consumer-mind/
课程评论：没有评论
课程名称：初创企业品牌建设：如何赢得消费者心智？ 课程概述：本课程旨在帮助企业以实用的方式构建强大的品牌，明确独特的价值主张，从而实现以下目标：赢得消费者的心，定义关键驱动因素；在竞争中脱颖而出，确保品牌高度认知和记忆。课程的重点在于品牌资产和消费者心中品牌形象的建立，主要围绕品牌健康展开。课程分为四个部分。 第一部分介绍品牌的重要性、品牌建设以及课程的独特价值主张。第二部分定义在学习过程中需要明确理解的品牌构建概念，以帮助建立强大的品牌资产。第三部分展示如何在实际商业中赢得消费者的心智，强调理论的实际应用。第四部分则针对如何在预算有限的情况下准备品牌启动提供实用建议。 适合人群：本课程适合希望在初创阶段找到差异化发展的创业者、希望了解品牌发展管理任务的创业者、中小企业希望创建品牌的人员、以及面临体现品牌资产商业价值挑战的品牌经理和市场经理。 讲师背景：Ryan Holmes在品牌战略、品牌开发和品牌建设方面拥有10年的经验，曾为包括OMO洗衣粉（2013年收入为2.5亿欧元）、0度绿茶（2015年收入为2亿美元）、第一号能量饮料（2012年收入为1亿美元）等知名品牌服务。他成功领导了20多次新产品发布和5次自创企业的启动。 #品牌管理 #品牌发展 #初创企业 #市场营销 #品牌战略 #营销策略 #商业品牌 #快速消费品营销 #FMCG品牌营销
This brand management course can help your business build a strong brand with a clear unique value proposition in a practical way that will:>>> win consumers' heart by defining key drivers>>> win in competition by being outstanding and differentiated>>> make sure your brand is highly recognized and remembered.FOCUS! FOCUS! This course mainly focuses on building brand equity and perception in consumers' minds and all related to Brand health.The course is divided into 4 sections. Section 1 will introduce the importance of brand, brand building, and the unique value proposition of the course.Section 2 is to define where to play in terms of study. It means what concepts you MUST know and understand clearly to build strong brand equity.Section 3 will show you how to win consumer mind practically. It means how you apply part 2 in the real business rather than just learning theory.Section 4 will show you how to prepare for the launch of the brand practically with a low budget.Who this course is for:Start-up owners who want to find out their way to differentiate their business in the first stageEntrepreneurs getting started with their project and want to know how to manage brand development, brand building, and brand management tasksSmall & Medium enterprises willing to create their brandBrand Managers & Marketing Managers who are challenged to demonstrate the brand asset in business value.StudentsReasons to Believe:Ryan Holmes had 10-year experience in brand strategy, brand development and brand building with leading brands including OMO Detergent (revenue: 250 million EUR in 2013), 0 Degree Green Tea (revenue: 200 million USD in 2015), Number 1 Energy Drink (100 million USD in 2012).He successfully led over 20 new product launches for corporates and 5 new business launches for his own startups.#brandmanagement #branddevelopment #startup #marketing #brandstrategy #marketingstrategy #businessbranding #FMCGmarketing #FMCGbrandmarketing
