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所在平台: Udemy |
课程主页: https://www.udemy.com/course/brand-builder-course/
课程评论：没有评论
课程名称：品牌建设课程 课程概述：您可能有一个产品或商业理念，但这并不意味着您拥有一个品牌。品牌的建立关乎故事、使命和产品背后的原因。通过快速简便的方法，您将学习如何创建品牌策略、视觉识别和信息传递。品牌建设课程适合希望建立有影响力的真实品牌的创业者和小企业。课程包含现实世界的例子、品牌练习和工作表，共有5个章节、12节课和3个工作表，并提供终身访问。 课程收益： - 实现差异化 - 为您的产品或服务增值并提升可信度 - 建立品牌亲和力 - 培养社区 - 增强客户需求 讲师介绍：Anastasia Salazar是Anastasia Salazar Ltd.的创始人和创意总监，拥有超过9年的品牌和设计经验。曾为谷歌、Facebook、Allbirds、Twitter、Oscar de la Renta和Oculus等知名客户服务。 课程大纲： 1. 研究与发现：学习如何审计您的业务，通过引导性对话和分析竞争环境及目标受众，发现品牌身份的关键支柱。 2. 信息传递：理解一致性信息的重要性，识别品牌所需的关键信息元素，包括声音与语气、信息支柱、标语等。 3. 概念草拟：发掘灵感来源——其它品牌、艺术甚至日常物品，学习如何创建情绪板，并将这些研究转化为视觉识别并进行完善。 4. 创建指南：确定在各种应用中保持品牌一致性的规则，从色调到排版等。 5. 品牌应用：识别品牌应用的领域，并获取有关创建网站或社交媒体内容等交付物的最佳实践建议。 工作表： - 目标受众角色问卷：指导您的品牌信息传递 - 品牌规模 - 第一步检查清单 这些工作表可下载为PDF格式或在Figma中在线编辑。
You can have a product or business idea but it doesn't mean you have a brand. Having a brand is about telling story, your whole purpose & why behind that product, service, business idea. Learn how to create a brand strategy, visual identity, and messaging with a quick and seamless approach. The Brand Builder Course is for entrepreneurs and small businesses looking to build an authentic brand with impact. Complete with real world examples, brand exercises and worksheets. Includes 5 chapters, 12 lessons, 3 worksheets and lifetime access.Course Benefits: Differentiate Add value and credibility to your product or service Build brand affinity Cultivate a community Amplify customer demandAbout the Instructor:Anastasia Salazar is the founder and Creative Director of Anastasia Salazar Ltd. She has 9+ years of branding and design experience. Some notable clients include Google, Facebook, Allbirds, Twitter, Oscar de la Renta and Oculus.Curriculum Overview:Research & DiscoveryLearn how to conduct an audit of your business and discover the key pillars of your identity through guided conversations and analyzing the competitive landscape and target audience.MessagingUnderstand the importance of a consistent messaging, and identify the key messaging elements your brand needs - voice & tone, messaging pillars, tagline, etc.Drafting ConceptsUncover sources of inspiration - other brands, art, or even everyday objects - and find out how to create a mood board. Hear tips on translating this research into your visual identity, and revising it to perfection.Creating GuidelinesDetermine the rules you'll use to maintain your branding across a wide variety of applications, from color palette to typography to hierarchy and more.Brand ApplicationsIdentify where you'll apply your brand and get advice on best practices for creating deliverables such as a website or social media content.Worksheets: Target Audience Personas Questionnaire to guide your brand messaging Brand Scales First Steps Checklist These worksheets are available as a downloadable PDF or editable online in Figma.
