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所在平台: Udemy |
课程主页: https://www.udemy.com/course/brad-cartwright-theory-of-the-firm/
课程评论：没有评论
课程名称：公司的理论 - 商业微观经济学课程 课程概述：大家好，我是布拉德。如果你曾经好奇如何为一款产品定价，无论是在董事会还是小型企业，这门课程将适合你。管理经济学，也称为公司的理论，深入探讨商业决策的核心。我将其称为“微观微观经济学”，因为它专注于企业在不同市场结构中生存的策略。无论你是一家小企业的老板还是跨国公司的员工，理解定价决定至关重要，这门课程将赋予你这样的能力。 该课程包含超过60节视频课程和可下载的学习笔记，内容涵盖： - 公司理论简介 - 成本理论及其对产品定价的影响 - 收益理论及其在价格确定中的作用 - 利润理论及其如何指导决策 - 结合成本、收入和利润寻找最佳价格 - 市场结构，包括：完全竞争、垄断、垄断竞争、寡头 - 根据公司的市场结构设置完美价格的技巧 此外，我希望能让你们感受到对经济学的热爱！经济学不仅仅是图表和方程，它关乎人和他们的故事，以及塑造我们世界的力量。理解经济学可以洞察我们在经济环境中的决策、互动和适应方式。我相信，对经济学的深刻理解使我们能够更好地理解人性。 每周附送的内容：作为本课程的学生，你还将订阅我的每周新闻通讯《一件事》。每周一，我将为你提供一个关键经济概念的快速、两分钟的解析。这是一种简单、无压力的方式，以一种时间的节奏扩展你对世界的理解。 我有幸在全球范围内教授经济学，这得益于我担任和平团志愿者的经历、杜克大学的教育以及我对55多个国家的旅行。这些经历让我能将经济学与现实生活中的例子结合，从而使概念更有意义、易于理解。 我期待着成为你学习公司理论之旅的一部分！
Hi, I am Brad, and if you've ever wondered what goes into pricing a product-whether in a boardroom or a small business-this course is for you. Managerial Economics, also known as the Theory of the Firm, dives deep into decision-making at the heart of business. I like to call it "Micro-Microeconomics" because it focuses on the strategies businesses use to thrive in different market structures. Whether you're a small business owner or working for a multinational corporation, understanding pricing decisions is key-and this course will empower you to do just that.With over 60 video lessons and downloadable notes, this course covers:An Introduction to the Theory of the FirmCosts Theory and what it means for pricing a productRevenue Theory and its role in determining pricesProfit Theory and how it guides decision-makingCombining costs, revenue, and profit to find the perfect priceMarket Structures, including:Perfect CompetitionMonopolyMonopolistic CompetitionOligopolyThe magic of setting the perfect price based on the firm's market structureAnd, of course, a love of economics that I hope will be contagious!Economics isn't just about graphs and equations-it's about people, their stories, and the forces shaping our world. Understanding economics offers insights into how we make decisions, interact, and adapt in an economic setting. I truly believe that a deep understanding of economics enables us to better understand the human condition.A Weekly BonusAs a student in this course, you'll also receive a subscription to my weekly newsletter, Just One Thing. Each Monday, I'll send you a quick, two-minute breakdown of one key economic concept. It's a simple, stress-free way to expand your understanding of the world, one idea at a time.I've been fortunate to bring a global perspective to my teaching, shaped by my time as a Peace Corps Volunteer, my education at Duke University, and my travels to over 55 countries. These experiences allow me to connect Economics to real-life examples, making the concepts more meaningful and accessible for you.I'm looking forward to being a part of your journey in Theory of the Firm!
