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所在平台: Udemy |
课程主页: https://www.udemy.com/course/bootstrapusingservicestoexit/
课程评论：没有评论
Coursera课程“利用服务实现启动”（Bootstrap Using Services to Exit）由Sramana Mitra主讲，该课程基于案例研究，分享科技创业者的“部落知识”。通过与创业者、投资人和思想领袖的对话，学生能够深入了解如何建立蓬勃发展的企业，并接触到创业过程中的宝贵案例。 本课程特别适合希望理解如何通过提供服务获取早期客户的IT及IT赋能企业，以及寻求转型为产品型企业的现有IT服务公司。 在硅谷，初创企业获得融资的成功率极低，远低于1%。在初创生态系统不成熟的地区，成功率更是微乎其微。种子轮投资者往往期望创业者能自行弥合概念与实践之间的差距，他们真正想要投资的是有实际“牵引力”（traction）的企业，而非仅仅获得“验证”（validation）。 作为创业者，如何从概念走向牵引力？如何跨越种子资本的鸿沟，尤其是在充满梦想却被卡在概念与种子轮之间的阶段？ 该课程指出，提供咨询服务是启动（bootstrap）并获得早期收入的最佳方式之一。通过向潜在客户出售服务并获得报酬，创业者可以验证商业假设，同时更深入地了解客户。 本课程将展示一位成功的创业者是如何实践这一方法的，帮助学员开始自己的创业之旅。
The 1Mby1M Methodology is based on case studies. In each course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana's synthesis of key learnings and incisive analysis add great depth to each discussion.This course is for IT and IT-enabled businesses wanting to understand how to get early clients by providing services, as well as existing IT-service companies looking to transition into product businesses.Why is this set of skills so important?Raising funding for startups in Silicon Valley is a low-probability game. Fewer than 1% who try actually succeed.Outside some of the global startup hubs, the startup ecosystems are mostly immature, and the probability gets even lower.Seed investors are mostly operating as growth investors, expecting that the entrepreneur will somehow manage to bridge the gap and bring a concept to realization. In fact, what these investors really want is to invest in businesses that have traction, not just validation.As an entrepreneur, how do you go from concept to traction? How do you bridge the seed capital gap? What do you do if you are full of dreams but stuck in the gap between concept and seed?Offering a consulting service is one of the best ways to bootstrap your way to early revenue. You could sell your services to a prospective customer and be paid while validating your business assumptions. This will help in two ways: you get to know your clients better and you validate your assumptions.If you take this course, you'll see how a successful entrepreneur has done just that.Let's get started!
