|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/bootstrappingwithservices/
课程评论：没有评论
课程名称：通过服务启动产品创业 - Sramana Mitra 课程概述：1Mby1M方法论基于案例研究。本课程中，Sramana Mitra分享了技术企业家的经验知识，为学生提供了一个与企业家、投资者和思想领袖面对面交流的机会，他们提供了有关如何建立蓬勃发展的业务的重要见解。通过这些对话，学生能够接触到创业领域的案例研究，深入了解创业的各个方面。Sramana对关键经验的总结和深入分析为每个讨论增添了重要深度。 在硅谷，创业公司筹集资金的成功率极低，尝试者中成功的不足1%。在硅谷以外，创业生态系统多为不成熟，成功的概率更低。筹集种子资金的门槛越来越高，种子投资者多作为成长投资者运作，他们期待创业者能够跨越资金鸿沟，将概念变为现实。而实际上，这些投资者真正想要的是投资那些已有发展势头的企业，而不仅仅是验证阶段的企业。他们希望能够拯救胜利者。 作为创业者，如何从概念过渡到有吸引力的产品？如何桥接种子资金的差距？如果您充满梦想，但被困在概念和种子之间该怎么办？提供服务是一个极佳的自助创业方式。尽管这一观点引发争议，但在我看来，通过服务自助启动产品是一种经过验证的方法。在我们的孵化方法中，我们积极鼓励企业家从事服务型业务，特别是建议他们与客户深入接触，了解其问题，做一些服务项目，这不仅能够产生现金流，同时也能建立客户的亲密感和信任。 通过这样的对话，企业家能够诊断出客户的真实痛点，最终构建出客户愿意支付的产品。1Mby1M课程重度基于采访案例研究，涵盖创新、商业模式、市场进入策略、验证原则以及企业家旅程中的各类细节。我们为企业家提供了丰富的机会，让他们从成功企业家的经历中学习，获得战斗经验。
The 1Mby1M Methodology is based on case studies. In this course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana's synthesis of key learnings and incisive analysis add great depth to each discussion.Raising funding for startups in Silicon Valley is a low probability game. Fewer than 1% who try actually succeed.Outside the Valley, the startup eco-systems are mostly immature, and the probability gets even lower.The bar to raise seed funding is getting higher and higher. Seed investors are mostly operating as growth investors, expecting that the entrepreneur will somehow manage to bridge the gap and bring a concept to realization. In fact, what these investors really want is to invest in businesses that have traction, not just validation.In short, they want to come to the rescue of victory.As an entrepreneur, how do you go from concept to traction? How do you bridge the seed capital gap? What do you do if you are full of dreams, but stuck in the gap between concept and seed?Offering a service is one of the best ways to bootstrap.This remains a controversial point of view. Most industry observers take the position that companies get distracted if they try to bootstrap a product with a service. But from where I sit, bootstrapping products with services is a tried and true method.In our incubation methodology, we actively encourage entrepreneurs to engage in services businesses. In particular, we encourage them to immerse themselves with customers, learn their problems, and do some services projects that not only generate cash, but also generate customer intimacy and trust. Through these kinds of dialogues, entrepreneurs diagnose real pain-points in customers, and end up building products that customers are willing to pay for.The 1Mby1M courses are all heavily based on interview-based case studies on Innovation, Business Models, Go To Market Strategies, Validation Principles, and various other nuances of an entrepreneur's journey. We offer extensive opportunities for entrepreneurs to learn the lessons from the trenches from successful entrepreneurs who have done it before.
