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所在平台: Udemy |
课程主页: https://www.udemy.com/course/bootstrapbypiggybackstartupcasestudy/
课程评论：没有评论
课程名称：通过初创公司预览的Bootstrap Sramana Mitra 课程概述：1Mby1M方法论基于案例研究。在这门课程中，Sramana Mitra与学生分享技术创业者的经验智慧，给予学生与企业家、投资者和思想领袖面对面交流的机会，提供关于如何创建成功企业的宝贵见解。通过这些对话，学生能够接触到探索创业过程的案例研究。Sramana对关键经验的提炼与深刻分析为每次讨论增添了丰富的深度。 当前技术行业中的一个激动人心的趋势是平台即服务（PaaS）和开发者生态系统。希望采取高效资金策略的创业者应认真考虑通过依赖这些PaaS平台进行自筹资金。课程的第一步是了解如何在PaaS平台上通过“搭便车”进行自筹资金。 Salesforce是成功执行其PaaS战略的代表公司。该公司自十多年前推出平台以来，众多大型企业和可持续的小企业应运而生。例如，Veeva便是通过这种方式建立起来的，初始资本较少，如今年收入超过10亿美元，市场价值超过200亿美元。 我的假设是，在200多家已实现规模的SaaS公司中，会有一部分企业突破并成为重要的PaaS玩家。这意味着行业将拥有20到50个拥有强大开发者生态系统和应用市场的PaaS平台。PaaS供应商将希望向其客户基础销售在其平台上开发的应用程序，收取30%的平台佣金，并支持强大的商业模式，同时实现自身的指数级增长。 一旦掌握了在PaaS平台上搭便车的方法论，可以进一步学习其他自筹资金的技巧。尽管我们非常赞成自筹资金，但也并不排除寻求资金。在不同阶段的初创公司融资现实（从种子轮到A轮）也是必须了解的内容。理解投资者的思维方式，能够用他们的语言交流，将帮助你达到理想的投资者和企业家之间的匹配。 掌握这些基本技能后，你将比许多竞争对手更具优势。让我们开始吧！
The 1Mby1M Methodology is based on case studies. In each course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana's synthesis of key learnings and incisive analysis add great depth to each discussion.One of the most exciting trends in the tech industry currently is Platform-as-a-Service (PaaS) and Developer Ecosystems. Entrepreneurs looking for a capital-efficient strategy should seriously consider bootstrapping by piggybacking on these PaaS players.This course is a first step in learning about Bootstrapping by Piggybacking on PaaS platforms.The company that has knocked the ball out of the park with its PaaS strategy is Salesforce. They launched their platform over a decade back, and many substantial companies, and numerous sustainable small businesses, have been built on it.Veeva, for example, was built this way with a small amount of capital, and today boasts over $1B in revenue and over $20 billion in market cap.My hypothesis is that of the 200+ SaaS companies that have achieved scale, we would see a set that would break out and become significant PaaS players.This means the industry would have 20-50 PaaS platforms with serious developer ecosystems and app marketplaces. The PaaS vendors would want to sell the apps developed on their platforms to their customer bases, take 30% in platform commission, and help support robust businesses while scaling themselves exponentially.Once you learn the methodology of piggybacking on PaaS platforms, consider learning about other bootstrapping techniques.Though we love bootstrapping, we never rule out funding.You will also need to learn about the realities of startup funding at different stages, from Pre-seed to Series A. Get to know how investors think, so you can speak their language and attain that elusive holy grail of investor-entrepreneur fit.Here you have it. If you master the essential skills, you'll have an edge over many of your competitors.Let's get started!
