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所在平台: Udemy |
课程主页: https://www.udemy.com/course/bootstrapbypiggybacking/
课程评论：没有评论
课程名：如何通过搭便车启动创业公司（Sramana Mitra） 课程概述：本课程围绕1Mby1M方法论展开，基于丰富的案例研究，由Sramana Mitra分享技术创业者的宝贵经验。学员们将有机会倾听创业者、投资者和思想领袖的见解，获取关于如何建立繁荣企业的指导。通过这些讨论，学员们可以深入了解创业过程中的各种案例，Sramana对关键经验的总结与分析为每次讨论增添了深度。 在这一系列课程中，我们探讨了多种富有创意的自筹资金机制。目前，技术行业中一个令人振奋的趋势是平台即服务（PaaS）和开发者生态系统。Salesforce是这方面的成功典范，其平台在十多年前推出，许多大型企业以及众多可持续的小企业均在其上成长。例如，Veeva正是以小额资金建立，现如今已实现超过10亿美元的收入，市值超过200亿美元。 我的假设是，在200多家已达到规模的SaaS公司中，将会有一部分突围而出，成为重要的PaaS参与者。这意味着行业将拥有20到50个拥有强大开发者生态系统和应用市场的PaaS平台。PaaS提供商将希望向其客户群销售在其平台上开发的应用，并收取30%的平台佣金，从而帮助支持强健的企业，进而实现自身的快速扩展。 对于寻求资本高效策略的创业者来说，通过搭便车的方式在这些PaaS平台上进行自筹资金是值得认真考虑的。本课程深入探讨了通过PaaS平台搭便车的创业模式。1Mby1M课程充分基于对创新、商业模式、市场策略、验证原则以及创业者旅程中各种细节的访谈案例研究。我们为创业者提供了广泛的机会，从已经成功的企业家和支持他们抱负的投资者那里学习实战经验。
The 1Mby1M Methodology is based on case studies. In this course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana's synthesis of key learnings and incisive analysis add great depth to each discussion.We've discussed all kinds of creative bootstrapping mechanisms in this series of courses.One of the most exciting trends in the technology industry currently is Platform-as-a-Service (PaaS) and Developer Eco-systems.The company that has knocked the ball out of the park with its PaaS strategy is Salesforce. They launched their platform over a decade back, and many substantial companies, and numerous sustainable small businesses, have been built on it. Veeva, for example, was built this way with a small amount of capital, and today, boasts over $1B in revenue and over $20 billion in market cap.My hypothesis is that of the 200+ SaaS companies that have achieved scale, we would see a set that would break out and become significant PaaS players.This means, the industry would have 20-50 PaaS platforms with serious developer eco-systems and app marketplaces. The PaaS vendors would want to sell the apps developed on their platforms to their customer bases, take 30% in platform commission, and help support robust businesses while scaling themselves exponentially.Entrepreneurs looking for a capital efficient strategy should seriously consider bootstrapping by piggybacking on these PaaS players.This course takes a deep dive into Bootstrapping by Piggybacking on PaaS platforms.The 1Mby1M courses are all heavily based on interview-based case studies on Innovation, Business Models, Go To Market Strategies, Validation Principles, and various other nuances of an entrepreneur's journey. We offer extensive opportunities for entrepreneurs to learn the lessons from the trenches from successful entrepreneurs who have done it before and Investors who support their ambition.
