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所在平台: Udemy |
课程主页: https://www.udemy.com/course/boosting-your-pipeline-with-your-crm/
课程评论：没有评论
**课程名称：** 利用CRM优化销售管道 **课程概述：** 本课程由销售专家Marissa Pensa和Stacia Skinner教授，旨在帮助学员从被动销售转向主动销售，从而更好地掌控销售过程。学员将学习如何将销售管道作为战略工具，不仅维持当前销售业绩，还能为未来销售打下基础，并将此策略融入CRM系统。 **核心内容：** * **掌控销售与销售管道的关联：** 探讨为何掌控销售是建立成功销售管道的关键。 * **CRM中的NST捕捉：** 学习如何在CRM中有效捕捉“非销售时间”（NST）。 * **主动与被动销售的区别：** 明确区分被动销售和主动销售的差异。 * **销售管道管理失败的原因：** 识别导致销售管道管理失败的主要因素。 * **应对停滞或迟滞的策略：** 学习在销售过程中遇到瓶颈时采取的策略。 * **排除CRM管道中的“乐观主义”：** 认识并摒弃不切实际的期望，优化管道数据。 * **TRACK系统介绍：** 详细介绍TRACK系统，帮助学员每周将时间和精力集中在正确的客户上。 * **改善业务关系的技巧：** 学习提升业务关系的方法。 * **管理与辅导的区别：** 区分管理和辅导的不同侧重点。 * **有效辅导的提问技巧：** 提供在辅导团队时可问的关键问题。 * **各销售阶段的管道讨论话题：** 学习在销售过程的不同阶段进行有效的管道讨论。 * **自我纠正与专业发展：** 掌握七个关键陈述，确保销售专业人士能够自我纠正并持续成长。 **教学风格：** 课程采用Bigger Brains获奖的HD高清内容，“Uniquely Engaging”™风格，由顶尖专家授课，围绕关键学习目标设计，并提供29种语言的字幕、文字记录和可下载讲义。 **目标学员：** 销售代表及其管理者。
Learn how to be proactive in your selling instead of reactive and find a way to stay in control of the saleSales experts, authors, and professional trainers Marissa Pensa and Stacia Skinner will present a different way of going after business for both sales representatives and their managers. Do you want a tool that will help you self-correct before it's too late and your pipeline has dried up?Learn how to use your pipeline as a strategy tool to help sustain sales not only now but also in the future, and how to incorporate that strategy into your CRM. Marissa and Stacia will also introduce you to their TRACK system for pipeline management, which will help you put your time and focus on the right accounts each week. You'll even learn useful ways to coach your team to greater success using these tools!Topics covered include:Discussing why being in control of the sale is the key to a successful pipelineIdentifying ways to capture NST in your CRMDefining the difference between reactive and proactive sellingIdentifying the key reasons pipeline management failsIdentifying strategies to use when parked or stalledRemoving "Hopium" from your CRM pipelineDefining the TRACK system for pipeline managementDiscussing ways to improve business relationshipsDefining the differences between coaching and managingListing helpful questions to ask when coachingIdentifying helpful topics for pipeline discussions in each stage of the processListing seven statements that will ensure you are self-correcting and developing as a sales professionalEnjoy award winning HD content in the "Uniquely Engaging"TM Bigger Brains style! Taught by top subject matter experts, Bigger Brains courses are professionally designed around key learning objectives and include captions and transcripts in 29 languages along with downloadable handouts.
