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所在平台: Udemy |
课程主页: https://www.udemy.com/course/boost-your-hospitality-bookings/
课程评论：没有评论
课程名称：2021年谷歌广告和Facebook广告的酒店营销技巧 概述：作为短租住宿、小型酒店、民宿、度假租赁或假日出租的酒店业主，您的生活并不轻松！您可能习惯于依赖在线旅游代理商（如Booking.com、Airbnb和Expedia）来获得客源，但这会导致您错失重要利润，并减少客源质量的控制。在本课程中，我将教您三种简单的酒店营销技巧，您可以在接下来的24小时内实施： 1. 打败在线旅游代理商，确保您自己的物业在谷歌上排名第一。 2. 鼓励现有客户通过Facebook进行重复预订。 3. 吸引与您现有客户相似的新客户。 每节课都是逐步的屏幕教程。观看我如何演示在谷歌广告和Facebook广告中持续有效的酒店营销策略，我将演示如何从两个顶级酒店预订引擎（Free to Book和Eviivo）下载客户电子邮件列表。跟随我，将该列表上传到Facebook，并学习如何充分利用它！ 您无需拥有巨大的广告预算就能战胜在线旅游代理商。我将教您如何最大化投资回报率，以及在创建广告时需要注意的设置，以便您（而不是谷歌或Facebook）完全掌控预算。即使您从未尝试过数字营销或在谷歌或Facebook上做广告，也可以轻松上手。欢迎初学者使用此课程，您可以随时暂停视频并反复观看！ 参加本课程后，爱丁堡的学生Fay Khang仅对她Facebook广告的设置进行了一个调整，48小时内就收到了4个新咨询。其他学生也分享了她们的反馈：“5星。我们长久以来一直需要这样的信息！” - 前学生Annatjie。“5星。内容非常有用，我绝对可以在我的业务中实施。” - 前学生Glenda。 掌控您的酒店管理业务，通过谷歌和Facebook直接预订来增加利润，让您的收益底线大幅提升！
Life is hard as a hospitality property owner with a short stay accommodation, small hotel business, bed and breakfast, vacation rental or holiday let! You're always spinning plates and it's easy to fall into the habit of allowing OTAs like Booking.com, Airbnb and Expedia to bring you business. The problem with this is you are missing out on crucial profits, and have less control of the calibre of guests who arrive at your property.In this course I'm going to teach you 3 EASY hotel marketing tricks you can implement over the next 24 hours to:Beat the OTAs & Rank #1 on Google for YOUR own propertyEncourage REPEAT business from your existing customers on Facebook Attract NEW business on Facebook from people who are like your existing customers Each lesson is a step by step, on screen tutorial. Watch over my shoulder as I demo the exact hospitality marketing strategies in Google Ads & Facebook Ads that continually work for my own business AND for the businesses of my students! I'll demo how to download your customer email list from two of the top hotel booking engines (Free to Book & Eviivo). Follow me as I upload that list to Facebook and teach you how to make the most of it!You DON'T NEED A HUGE ADs BUDGET budget to beat the OTAs. I'll show how to maximize your ROI and which tricky settings to look out for when you're creating your ads so YOU (not Google or Facebook), stay in absolute control of your budget.Even if you've never tried digital marketing or advertising on Google or Facebook - YOU CAN DO THIS. Beginners are always welcome with me. Pause the videos and replay them as often as you need to!After taking this course, one of my students - Fay Khang of Edinburgh, made ONE adjustment to the settings on her Facebook Ad. In less than 48 hours, she received 4 new enquiries on her property! Other students shared:"5*s. Great info that we have needed for a long time!" -former student, Annatjie"5*s. Really informative- I can definitely implement the course content in my business." - former student, GlendaTAKE CONTROL of your hotel management BUSINESS & INCREASE your PROFITS with DIRECT BOOKINGS on Google & Facebook.Your bottom line with thank you.
