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所在平台: Udemy |
课程主页: https://www.udemy.com/course/boost-your-ecommerce-website-with-ux-conversion-optimization/
课程评论：没有评论
课程名称：电子商务网站的用户体验与转化优化 课程概述：如果您从事电子商务业务，拥有在线商店或负责设计或改善其销售、转化率和收入，那么本课程非常适合您。通过本课程，您将能够提升电子商务业务的可信度、客户互动以及整体用户体验和购物者的满意度。 本课程适合以下情况的学习者： - 客户无法在您网站上找到产品 - 许多客户在访问后立即离开网站（高跳出率） - 客户对您的电子商务网站感到不满 - 希望学习心理学和A/B测试设计模式以提高转化率 - 客户不信任在您在线商店购物 - 您在经营Etsy或亚马逊商店并希望增加销售 您将掌握如下实用技能： - 用户购物行为：用户如何在在线商店购物 - 影响客户的定价技巧 - 缓解购物者在网上购物的痛苦 - 改善结账流程的方法 - 提升商店可信度的策略 - 优化搜索框和搜索过滤器 - 使用不同设计模式增强导航体验 - 写作按钮、产品标题和标签时应使用的恰当语气 - 产品页面上必须包含的五个要素 - 大量真实案例、A/B测试和研究，帮助提高转化率和验证的设计模式 最重要的是，课程将提供以下案例研究： - Airbnb案例研究：他们在用户体验和转化方面所做的改进 - Etsy案例研究：Etsy如何改善其产品页面并提升商店可信度 让我们开始吧！
If you are into eCommerce business, own an eCommerce store or have job to design or improve its sales, conversion and revenue, this class is for you. This class will help you boost your eCommerce business credibility, customer engagement and overall user experience and satisfaction of your shoppersIf you are facing any of these eCommerce business issues/problemsIf your customers/users are unable to find your product onlineA lot of customers immediately leave your website after landing (High bounce rate)Customers are mostly unsatisfied with your eCommerce store websiteYou want to study the psychology and A/B tested design patters for better conversionYour customers don't trust purchasing from your online storeYou are running an Etsy or Amazon store and want to get more salesThis course is for you to get familiar with the conversion psychology, User ExperienceYou will learn these practical skillsShopping Behavior of users - How user's shop on online storesPricing tips to trick your customersEasing the pain of shoppers to shop onlineWays to improve checkout processMethods to improve store credibilityImprove Search Bar and search filtersEnhance Navigation with different design patternsUsing Proper tone to write buttons, product titles and labels5 must have things on a Product pageTons of real examples and A/B tests and researches for better conversion and proven design patternsAnd then most importantlyAirbnb Case Study - What improvements they did for better UX and ConversionEtsy Case Study - How Etsy improved their product page and increased store credibilityLet's get started
