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所在平台: Udemy |
课程主页: https://www.udemy.com/course/boost-your-brand-awareness-and-reach-with-video-marketing/
课程评论：没有评论
课程名称：数字营销：使用 InVideo 制作短视频 课程概述：在线内容消费的方式已经发生了变化，用户希望以快速、小块的形式获取信息。在手机无尽的滚动中，用户的时间和注意力有限，因此视频成为了一个非常有效的工具。与传统内容相比，视频格式的信息保留率高达85%。视频可以将转换率和销售额提高80%。视频广告的传播效果远超普通的图像或文本广告。各种统计数据表明，视频在社交媒体上的优势是无可替代的。 作为企业主或市场营销人员，您可以在整个客户购买过程中利用视频的优势，把您的产品或服务展示给更广泛的受众。直到最近，视频制作主要是大型企业的专利，然而现在，即使是个体创业者也可以在不需高预算和耗时的情况下制作高质量的视频。 在本课程中，您将学习到： - 如何为社交媒体创建营销视频来推广您的业务 - 简单有效的技术，帮助您在一个小时内轻松制作出精美的营销视频 - 如何将内容轻松转变为精彩的视频 - 了解您可以制作的不同类型的视频 - 从零开始的具体视频制作实例，包括策划、分镜头脚本、编剧和制作过程 本课程将重点介绍 InVideo 这一强大的视频创作工具，它适合所有人使用，甚至不需要太多的视频编辑经验。快来报名参加吧！
The way people consume content online has changed - people's expectations are of content provided in bite-sized blocks, fast! And in an endless scroll-fest of a mobile phone, users have limited time and focus, so to grab their attention video is an excellent tool.Compared to the traditional type of content, 85% of messages retained were content in a video format. Video increases conversions and sales by up to 80% Video ads have a far higher reach than regular image or text ads. The statistics showing how videos are favorable to your social media presence are endless, they are truly irreplaceable.As a business owner or marketer, you can utilize video to your advantage throughout the entire customer buying journey - getting your product or service in front of a larger audience.Until recently video was only available to larger businesses with higher budgets.Today though, even a solopreneur like myself can produce high-quality videos without huge costs or time spent.In this class you will learn:Learn how you can create marketing videos for social media to promote your businessLearn simple, effective techniques to create beautiful marketing videos easily in under 1 hourTransform your content into great videos easily Learn about the different types of videos you can makeVideo walkthrough example from scratch, planning, storyboarding, scripting, and creationIn this class, we're going to focus on using InVideo - a powerful tool for video creation that anyone can use without much video editing experience. Join me and enroll now!
