|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/boost-digital-marketing-effectiveness-via-behavioral-science/
课程评论：没有评论
课程名称：通过行为科学提升数字营销效果 课程概述：在这个信息泛滥的数字世界中，本课程独树一帜，深入探讨人类心理，以帮助您设计更智能、更有效的营销策略。您将学习人们在线的真实思维和行为，了解如何使您的活动与实际决策相一致，而不仅仅是追随数字趋势。我是Ventseslav Hikov，BBDO的首席战略官，拥有数十年的成功营销经验。在本课程中，我将向您展示如何结合战略思维和行为洞察，以推动实际营销效果。 课程亮点： - 理解人们点击（与不点击）的心理：探索影响在线行为的心理捷径和偏差。 - 实用的转化心理学：学习如何利用稀缺性、承诺和社会证明等认知杠杆，灵活应用于营销策略中。 - 设计更智能的用户旅程：应用选择悖论和减少摩擦的理念，使用户体验和内容设计更符合人类思维。 - 行为经济学在营销中的应用：学习诺贝尔获奖的理念，如何在登录页面、广告、销售漏斗等多种场合使用。 与其他课程的不同之处：本课程不销售花招或伪科学，而是教授真实的心理学，基于30年的实战经验而非单纯理论。您将获得一套经过实战验证的工具和案例，清晰可行的练习，以及对如何负责任且有效地影响行为的深入理解。 如果您希望您的营销更加有效，而不仅仅是更加嘈杂，欢迎报名参加“通过行为科学提升数字营销效果”的课程。学习如何针对真实的用户，而非算法。
Real psychology. No gimmicks. More effective marketing.In a digital world overloaded with tips, tricks, and hacks, this course does something different:It helps you understand the human brain-so you can design smarter, sharper, more effective marketing.You'll learn how people actually think and behave online-and how to align your campaigns with real decision-making, not just digital trends.I'm Ventseslav Hikov, Chief Strategy Officer at BBDO, and I've spent decades building campaigns that move people-and deliver results. In this course, I'll show you how to blend strategic thinking with behavioral insights to drive action in real-world marketing.What You'll Learn (No Fluff. Just the Good Stuff.)Why People Click (and Why They Don't)Understand the mental shortcuts and biases behind online behavior.Conversion Psychology That Actually WorksScarcity. Commitment. Social proof. These aren't buzzwords-they're proven cognitive levers you'll learn to apply with nuance.How to Craft Messaging That Feels RightLearn to use loss aversion, anchoring, and framing to build communication that connects emotionally and drives action.Design Smarter JourneysApply the Paradox of Choice and friction reduction to make UX and content work with-not against-the human brain.Behavioral Economics for MarketersLearn how Nobel-winning ideas can be used in landing pages, ads, funnels, and beyond.What Makes This Course Different?I don't sell hacks or hacks disguised as science.I teach real psychology, translated for real marketing-and backed by 30 years of practice, not just theory.You'll get:A field-tested set of tools and examplesClear, actionable exercisesA bullshit-free understanding of how to influence behavior responsibly and effectivelyIf you want your marketing to work better-not just louder-this course will change the way you think.Learn how to market to real people, not just algorithms.Enroll now in "Boost Digital Marketing Effectiveness via Behavioral Science."
