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所在平台: Udemy |
课程主页: https://www.udemy.com/course/book-marketing-fundamentals/
课程评论：没有评论
**Coursera课程总结：书籍营销入门基础** 本课程“书籍营销入门基础”旨在帮助初次写书的作者掌握书籍营销的核心知识和实践技巧。课程强调，即使写出了好书，也需要让读者知道它的存在，因此书籍营销是一项独立于写作的、必须掌握的技能。 **课程亮点** * **全程导师式教学：** 课程以导师身份指导学习者完成书籍营销项目，提供实践指导。 * **全面的营销任务清单：** 详细讲解每项营销活动的目的、方法和应用。 * **针对初学者设计：** 内容专为没有营销经验的首次出版作者量身定制。 * **核心学习内容：** * 如何建立作者平台资料。 * 如何撰写营销文案。 * 如何开展各类营销活动。 * 如何获得更多书籍评论。 * 如何策划和执行推广活动。 * 如何争取媒体曝光（公关）。 * 如何有效使用（或避免使用）广告。 * 如何识别营销骗局。 * **实用辅助工具：** 提供可下载的电子表格，协助学习者进行营销规划和执行。 * **新增内容：** 重点讲解“着陆页挑战”，教授如何创建高效的着陆页，以最大化访客转化率为客户。 **核心理念** 书籍营销是让世界了解你作品的关键。本课程将循序渐进地教授你所需的营销知识和工具，帮助你成功推广你的书籍。
No one buys a book they never heard of; you have to tell people about your book before they can buy it. This course shows you how to tell the world about your book.. Nothing you did in writing your book prepares you for the marketing tasks. Book marketing is a completely separate field that must be mastered. The fastest way to gain an understanding of marketing and how to deploy it is to work with a. mentor. That's my job and that is what this course is all about: mentoring you on your book marketing projects.Book Marketing Fundamentals contains a comprehensive inventory of essential marketing tasks and explanations on why you should use them and how to use them. The course is written specifically for first-time authors searching for a way to market their book.In this course, you'll learn:- How to develop your author's platform material- How to write your marketing content- How to engage in marketing activities- How to get more book reviews- What kind of events to hold- How to get publicity- How to use (or not use) advertising.- How to recognize scamsThe course also includes several spreadsheets that can be downloaded to assist your marketing effortsThis course has been updated to add a new topic: The Landing Page Challenge. Your book's landing page is probably the most important marketing tool an author has. This new video discusses how to create a landing page to maximize your chances of converting a visitor to a customer,
