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所在平台: Udemy |
课程主页: https://www.udemy.com/course/blue-ocean-strategy/
课程评论：没有评论
课程名称：蓝海战略 课程概述：蓝海战略强调创造无竞争的市场空间（蓝海），以避免在竞争激烈的红海市场中竞争。该课程旨在帮助学员掌握蓝海战略的核心概念与工具，使企业能够在竞争激烈的环境中脱颖而出。 课程学习目标： - 理解蓝海战略的创始人及其理论背景。 - 掌握商业宇宙的概念。 - 区分蓝海和红海市场的特点。 - 学习创建蓝海的不同方法。 - 了解与蓝海战略相关的关键术语。 - 学会制定蓝海战略的步骤。 - 列出蓝海战略所需的工具。 - 理解价值创新的意义。 - 解释颠覆性领导力的概念。 - 理解ERRC网格的应用。 - 了解买方效用图的使用。 - 学习战略重新定位与执行的步骤。 - 掌握选择适当战略方法的技巧。 通过本课程的学习，学员将获得创造和实现蓝海战略所需的全面知识，帮助其在商业环境中取得成功。
‘Blue Oceans' are a must and an almost sure shot way to success because when companies have to compete in a red ocean market space, the competition is cut throat and fierce. By the end of the course you will be able to: Know Who developed the Blue Ocean Strategy, Understand What is a Business Universe, Differentiate between Blue Ocean and Red Ocean, Describe Ways to Create Blue Oceans, Understand Key Terms Related to Blue Ocean Strategy, Learn the Steps to Create a Blue Ocean Strategy, List the Blue Ocean Strategy Tools, Learn What is Meant by Value Innovation, Explain What is Tipping Point Leadership, Explain the concepts of ERRC Grid, Explain the Use of the Buyer Utility Map, Explain Steps for Strategy Reorientation & Execution and Describe How to Choose Right Strategic Approach.
