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所在平台: Udemy |
课程主页: https://www.udemy.com/course/blogging-strategies-for-e-commerce-sellers-and-shopify-users/
课程评论：没有评论
课程名称：电子商务卖家及Shopify用户的博客策略 课程概述：本课程旨在指导电子商务卖家和Shopify店主如何利用博客增加流量、提升销售并建立品牌。课程由获奖CEO及西北大学在线营销兼职教授杰森·迈尔斯（Jason Miles）授课。迈尔斯和他的妻子在网上销售了数百万的产品，他们受欢迎的Shopify网站Pixie Faire曾被Shopify评为成功案例。迈尔斯分享了他们在搭建Shopify网站过程中的经验和技巧，这个网站目前每月处理4万到5万订单，每月页面浏览量超过100万。他们的博客文章常常位于Shopify发布的所有博客文章前10%，转化率高，能够生成大量流量。 课程对象：本课程适合专注于电子商务的营销人员，他们需要有关战略性使用博客的想法，以达到吸引流量、提升销售和建立品牌的目的。需要说明的是，本课程并不是以写作或技术性设置博客为主题的学习课程。如果您需要这样的培训，请选择其他课程。课程重点在于营销策略，而非逐步的指导。学生应具备基础的网站构建知识，或者愿意学习，例如之前设置过博客或在线销售过。学生需要有时间、耐心，并愿意实施课程中教授的课程内容。此外，学生应已有产品、产品想法或产品计划。如果您在亚马逊上销售私有品牌产品，或者是艺术家、手工艺人或独特商品的卖家，且需要支持这些工作的博客策略，本课程将对您有很大价值。
Blogging For E-commerce Sellers & Shopify Store Owners: Learn How To Increase Your Traffic, Make Sales, and Build Your Brand With Your Blog. Taught by award winning CEO and Adjunct Professor of Online Marketing at Northwest University - Jason Miles. About The Instructor & His Authentic Credibility On This Topic: Together with his wife, Miles has sold millions online and their popular shopify website (Pixie Faire) has even been featured by Shopify as one of the sites premiere success case studies. Miles shares their insider tips, techniques, short-cuts and hard-won lessons acquired as they personally set up and built their Shopify site, which currently transacts 40,000-50,000 orders a month and serves over 1 million pageviews. Their blog posts are regularly in the top 10% of all blog posts published on Shopify, are highly converting, and generate massive traffic. Who Is This Course Designed For? This course is for marketers focused on e-commerce who need ideas related to the strategic use of blogs for the purpose of generating traffic, making sales, and building your brand. This course is NOT a writing focused course or a technical how-to course for setting up a blog. If you want that type of training, be sure to choose a different course. It is focused on marketing strategy - not step-by-step instruction. Students should have a basic understanding, or willingness to learn website building, such as having previously set-up a blog or sold online. They should also have the time, patience, and willingness to implement the lessons and details taught in this course. Students should already have a product, product idea, or product plan. If you have a private label product you sell on Amazon, or are an artist, crafter, or seller of unique items - and need blogging strategies in support of that work - then this course will be of value to you.
