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所在平台: Udemy |
课程主页: https://www.udemy.com/course/blogging-for-coaches-consultants-and-educators/
课程评论：没有评论
《教练、咨询师和教育者的博客写作指南》是一门 Coursera 初级课程，旨在帮助您撰写引人入胜的博客文章，将您定位为所在领域的权威专家。 **课程亮点：** * **全面指导：** 从博客规划和选题到文章结构、风格和语气的把握，全程指导。 * **内容类型多样：** 学习撰写不同类型的博客文章，包括引人入胜的故事、个人简介和评论。 * **价值提升：** 学习如何通过嵌入式内容增加博客的价值，以及如何引用来源并为大众读者写作。 * **实战练习：** 课程包含简单的练习，帮助您顺利完成博客写作任务。 * **资源丰富：** 提供包含步骤练习的实施工作簿、SEO 关键词优化指南、文章标题写作指南以及校对清单。 * **专家认证：** 帮助您分享专业内容，讲述引人入胜的故事，建立信任。 **课程内容涵盖：** 1. 规划与焦点 2. 文章的构思与结构 3. 引人入胜的故事文章 4. 在线写作的风格与语气 5. 个人简介文章 6. 评论文章 7. 通过嵌入式文章增加价值 8. 引用来源与为大众读者写作 9. 文章的编辑与校对 **学习目标：** * 能够自信地撰写适合在线受众的各类博客文章。 * 能够有效地与您的受众互动，并将自己定位为领域的专家。 * 掌握博客策划和写作的完整流程。 **学员评价：** 一位学员表示，该课程内容相关且易于理解，实用的练习帮助她从零开始掌握博客写作，并成功发表了第一篇博客。 本课程适合教练、咨询师和教育者等希望通过博客提升专业影响力的学习者。
The beginner's course to writing blog posts that engage your audience and position you as the go-to expert in your field. This course takes you step-by-step through the blog planning and writing process.You'll nail your topics and decide on the best posts for your educational business.You'll learn about style, structure and voice in online writing.You'll have the confidence to write different types of posts that are suitable for your online audience. You'll learn how to share expert content and tell relevant and compelling stories.AND, I won't just teach you how to write your posts, but the course design allows you to follow simple exercises to get the work done.Course content: 1. Planning and focus2. Crafting & structuring posts3. Compelling story posts4. Style and voice in online writing 5. Profile posts 6. Review posts 7. Adding value with embedded posts 8. Using sources & writing for a general audience 9. Editing and proofreading your postsCourse resources:An implementation workbook with step-by-step exercisesGuide on where to include keywords on your post for SEO (search engine optimisation)A guide to writing engaging titles for your postsEditing and proofreading checklistWhat a previous student has to say:Lizzy is a thoughtful teacher with relevant, easy to understand content and valuable practice steps for true learning and implementation. Her course took me from zero knowledge of blogging to a published blog and stockpile of posts ready to be published!Lara Kitts, special needs mama
