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所在平台: Udemy |
课程主页: https://www.udemy.com/course/black-friday-economics/
课程评论：没有评论
课程名称：牛津大学经济分析文凭课程 课程概述： 该课程包含一个工作手册，并新增了关于“你”的部分。课程重点探讨“黑色星期五”的经济学及伦理学，包括以下主题： 1. 黑色星期五的历史 2. 定价策略：不仅仅是“降价”，更涉及背后的多重策略 3. 黑色星期五的“陷阱” 4. 交易背后的心理学：欢迎分享个人经历 5. 暴力现象 6. 零售商的策略：是否仅仅是为了获得更多收益？ 7. 内疚：是个别行为还是多方参与？ 8. 行为经济学 9. 替代选择 课程内容非常贴近现实，结合了影片剪辑、研究成果、最新的新闻报道和实际例子。同时，我们也探讨“网络星期一”的相关内容。了解的知识和参与的讨论可能会影响你在黑色星期五、网络星期一、绿色星期一的行为。 本课程涵盖了对所有类型促销的反应，涉及历史、策略及结果。有些内容可能让人感到不适，特别是当你凌晨排队却发现降价仅限于单一商品时。在伦理方面，我们不仅会讨论市场营销的道德，也会探讨消费者（例如那些为了抢购“特价”电视而冲到队伍前面的人）的责任。 通过这门课程，你将对消费行为和经济学有更深入的理解。
The course includes a WORKBOOK.A new section has been added about - you!Black Friday Economics looks at the Economics behind Black Friday - but also the Ethics.We look at:1. Black Friday history2. Pricing policy - not just 'sale price; but the strategies within the strategies!3. Black Friday 'traps'4. The psychology behind deals - you are welcome to share your own personal experiences!5. Violence6. Retailers' strategies - is the bottom line simply to gain more revenue?7. Guilt - just one party or several?8. Behavioral Economics8. AlternativesVery current.The course is bolstered with film clips, studies, recent newspaper articles and examples. We also look Cyber Monday. Black Friday is very soon - what you learn here, what you consider - and any discussions you take part in, may just influence your behaviour.What will YOU be doing on Black Friday/Cyber Monday/ Green Monday?The material on this course covers responses to ALL sales - cyber and High Street - and we look at the history, the strategies and the results. Some of this may make uncomfortable viewing - especially if you have queued all night only to find the price reduction was on ONE item only! In terms of ethics, of course we look at the ethics of the marketing but also is the consumer (yes, the one who pushes to the front of the queue, hurdles barriers, fights other consumers to get the 'super sale' TV,) - blameless?
