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所在平台: Udemy |
课程主页: https://www.udemy.com/course/betterbusinesswriting-level2/
课程评论：没有评论
课程名称：高级商务写作技巧 课程概述：本课程提供***免费32页书籍，包含练习和可打印资源***，将教授您能够将写作水平从好提升到卓越的高级技巧。我们每天都在用语言说服他人，促进销售、招聘、提升自身，以及建立信誉和声望。良好的写作是任何成功职业或商业的重要组成部分。如果想在工作中取得成功，就需要在写作上出色。通过本课程，您将掌握高级写作技巧，推动您的职业或商业更上一层楼。 课程内容分为五个部分： 第一部分 - 优秀写作：探讨什么构成“优秀”写作，为什么有些内容引人注目、让人信任和理解。分析词汇选择、隐喻和幽默的使用，以及如何通过语言的多样性和节奏感让文字更具生命力。 第二部分 - 结构：结构是引导读者从当前状态到达目标状态的路线图。本部分将解释结构的重要性、常见有效的结构方式、论证的最佳呈现方式，以及如何在日常写作中使用不同的结构。 第三部分 - 讲故事：人们热爱故事，学习如何写好故事是写作工具箱中最强大的工具之一。将教授故事的构成、写作技巧，以及如何在日常写作中使用故事。 第四部分 - 实用性：关注写作和展示作品的一些实用方面，包括研究、格式和高级编辑技巧的重要性。并讨论在非母语英语者和公司内部写作时常面临的挑战。 第五部分 - 应用所学：将所有知识综合应用于不同类型的文本，包括文章、LinkedIn帖子、演讲、演示和新闻稿。即使您不常写这些内容，所学的课程也会对您的所有写作产生帮助。 课程中将包含简短的练习和测验，以便您检查理解和磨练技能。 高级商务写作技巧课程由马克·莫里斯（Mark Morris）和菲利普·菲斯克·德·古维亚（Philip Fiske de Gouveia）主讲。两位讲师都是经验丰富的专业演讲写手，拥有众多成功案例，为您铺就写作成功之路。立即注册，开始您的写作卓越之旅！
*** Free 32-page book with exercises and printable resources ***This course will teach you advanced techniques that can take your writing from good to great. Every day, we use words to persuade others to buy from us, to hire or promote us, to establish our credibility and reputation. We write to change the way people think, feel and act. It is essential that the words you choose and the way you use them are working for you as hard as they can.Writing well is a vital part of any successful career or business. If you want to thrive at work you need to thrive at writing. By the end of this course, you will have developed advanced writing skills that will propel your career or business to the next level.In this course, you will master advanced writing techniques. It's divided into five parts:Part One - Good Writing: First, we'll discuss what makes writing ‘good'. Why does something we read or hear stand out? Why do we enjoy it, trust it or understand it more than something else? In Part One, we'll also examine word choice, the use of metaphor and humour, authenticity, and explore how playing with variety and rhythm in your language can bring your words to life.Part Two - Structure: Structure is the road map that directs your reader from where they are to where you want them to be. In Part Two, we'll show you why structure matters so much, the most common and effective structures, the best way to present an argument, and how you can use different structures in the writing you do every day.Part Three - Storytelling: People love stories and learning to write good ones is one of the most potent tools in your writer's toolkit. In Part Three, we'll show you how they work, how to write them, and how to use stories in your everyday writing.Part Four - Practicalities: In Part Four, we'll look at some of the more practical aspects of writing and presenting your work, including the importance of research, formatting and advanced editing techniques. We'll also address two of the biggest writing challenges that many of us face: writing for non-native English speakers, and writing within an organisation or company, where there are often tight constraints on what and how you write.Part Five: Applying what you've learned: It's now time to put everything together and apply these lessons to different types of documents. In Part Five, we'll cover writing articles, LinkedIn posts, speeches, presentations and press releases. Even if you don't normally write this sort of thing, the lessons you will learn will help you with everything you write.Throughout the course there will be short exercises and quizzes so you can check your understanding and hone your skills.Advanced Business Writing Skills is written and presented by Mark Morris and Philip Fiske de Gouveia.Mark is an award-winning professional speechwriter with more than fifteen years of experience writing for senior politicians in the United Kingdom and internationally - including for two former Prime Ministers. During his career, he's written thousands of speeches to audiences across Europe and North America.Mark has written countless debates in the British Parliament, as well as articles for newspapers including The New York Times, the Wall Street Journal, La Repubblica, El Pais, The Times and Die Welt, and for magazines including Wired and Newsweek. Mark even had the honour of writing an historic and award-winning speech to a joint meeting of the United States Congress.Philip is a professional speechwriter, and has written for some of the world's most senior business and political leaders. He is a former BBC journalist, reporting from all over the world, and has published articles in dozens of newspapers and magazines. He is also a playwright whose plays have been produced for stage and radio. Philip is a graduate of Trinity College, Dublin and the Institute of Communications Studies at the University of Leeds.In this course, Mark and Philip will give you the full benefit of their years of experience and expertise to set you on the path to writing success.So enroll now and start your journey to writing excellence.
