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所在平台: Udemy |
课程主页: https://www.udemy.com/course/better-business-writing-skills/
课程评论:没有评论
### [[商业写作技巧]] 课程总结 本课程名为“商业写作技巧”,旨在帮助学员提升在职场中的沟通能力,从而更有效地达成职业目标,包括赢得客户、说服同事以及获得晋升。 **课程核心内容:** * **沟通的重要性:** 强调清晰、有说服力的写作是职场成功的基石,几乎所有专业活动都涉及书面沟通,从电子邮件到年度报告。 * **写作的挑战:** 指出低效的写作可能对个人职业发展产生负面影响,而清晰且引人入胜的写作能够产生积极影响。 * **课程目标:** 教导学员如何运用写作技巧来影响他人,更轻松地实现职业目标。 **完成课程后,学员将能够:** * 清晰地传达信息,避免误解。 * 通过写作说服利益相关者。 * 提高工作效率,节省时间。 * 给同事和客户留下更佳的印象。 **面向人群:** 本课程适合所有在工作中需要写作的职场人士,无论其职业阶段或所在行业。即使是经验丰富的资深人士,也能从中获益。对于经常需要面向外部受众(如销售或营销人员)的学员,课程将特别关注如何通过写作提升客户参与度。
Do you want to achieve more at work? Whether your goal is winning new customers, persuading colleagues, or getting your dream promotion, it all starts with how you communicate.Almost everything you do professionally involves writing, from quick emails to your annual report. But is yours working for or against you?Whether you work with internal or external stakeholders, your writing is responsible for persuading people and making sure they understand vital information. But it can only make an impact when it's clear and engaging.This business writing skills course shows you how to use your writing to influence others and achieve your goals more easily. After completing the course, you'll be able to:Communicate information clearly and avoid misunderstandingsPersuade stakeholders through your writingSave time at workMake a better impression on colleagues and customersWho it's forThis course is for anyone who writes at work, whatever stage you've reached in your career and whatever industry you're in. Even those in senior roles and with lots of commercial experience will learn plenty; in fact, the higher the stakes when it comes to your writing, the more you stand to gain.If you often write for an external audience (for example, if you work in sales or marketing), the course will help you boost engagement by focusing on your target customer.