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所在平台: Udemy |
课程主页: https://www.udemy.com/course/best-practices-for-journey-mapping/
课程评论：没有评论
课程名称：最佳实践：旅程映射 课程概述：近年来，关于用户旅程图、客户旅程图、买家旅程和员工旅程的讨论越来越热，但关于如何制作一张“伟大的”旅程图的实际指导却很少。伟大的旅程图能够对企业或产品产生实质性的影响。这门课程基于对60多位旅程映射师的访谈，无论你是刚接触旅程映射的新手，还是对以往笨拙的旅程图感到沮丧，这门课程都将为你提供成功的见解。课程将教授具有影响力的旅程图的四个原则及其最佳实践： 原则一：旅程图需要聚焦。高影响的旅程图必须有明确的存在理由，包括清晰的目标和受众。如果没有聚焦，结果会显而易见。因此，明确你要映射的内容、映射的原因以及如何使用这些图是非常重要的。 原则二：旅程图需要基于数据。具有影响力的旅程图应基于对人们流程、需求、痛点等的深刻理解。可以利用现有的定性访谈、量化调查和数据分析的洞察来指导你的旅程图。 原则三：旅程图需要定制化。旅程图的插图应根据其目标和受众进行量身定制。例如，用于设计冲刺的小型交互图与用于指导路线图或战略决策的图将大相径庭。 原则四：旅程图需要良好整合。许多时候，旅程图的影响力未能充分发挥，是因为它们被简单交付而未得到进一步利用。重要的是帮助团队或客户学习如何使用图表，并如何将其整合进现有流程。 还有一个潜在的原则贯穿所有其他原则之中：旅程图需要协作创建。影响力最大的旅程图的一个主要区别在于协作。需要在整个过程中，包括规划、研究、早期映射和发布阶段，涉及不同团队成员的参与。 通过本课程的学习，学生将能够掌握制作高影响力旅程图的最佳实践，提升职业技能。
There's a lot of buzz these days about User Journey Maps, Customer Journey Maps, Buyer Journeys, and Employee Journeys. But there's very little about how to make a *great* journey map, meaning a map that results in tangible impacts to the the business or the product. This course is based on interviews with over 60 journey mappers. Whether you are brand new to journey mapping or frustrated with the lackluster impact of your previous maps, this course has insights to set you up for success..You'll learn 4 principles for maps with impact, plus best practices for each: Principle #1: Journey Maps need to be Focused: A high impact journey map has a clear reason for existing: clear objectives, audience, etc. When people don't take the time to get focused, it shows. You need to be clear and aligned on what you are mapping, why you are mapping it, how it will be used, etc. Principle #2: Maps need to be based in Data: A map with impact is based on solid understanding of people's process, needs, pain points, etc. Use insights from existing & journey-focused qualitative interviews, quant surveys, & data analytics to inform your map.Principle #3: Maps need to be Customized: Map illustrations need to be tailored based on their objective, their audience, etc. A micro-interaction or map for a design sprint will be very different than a map intended to inform roadmapping or strategic decision Principle #4: Maps need to be well Integrated: So often maps land with a thud and fall short of their full impact because they are delivered ("thrown over the fence") and then abandoned. It's very important to help your team/client learn how to use the map and how to integrate it into their existing processes.And one more underlying principle that underlies all of the others: Maps need to be collaboratively created: What's a main differentiator for maps with impact? Collaboration. The involvement of diverse team members throughout the entire process - from planning, through research, early mapping, and launch.
